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Thursday, May 10, 2012

Build Your Droid at the Droid Factory Coming to Tatooine Traders at Disney’s Hollywood Studios


Ever since I was a little boy, I’ve dreamed of owning my own droid just like Luke Skywalker in Star Wars. Granted, I also wanted to learn the ways of the Force, but I think having an Astromech droid will be slightly easier with the Droid Factory experience launching during Star Wars Weekends 2012. Fans will be able to build and name their own R-series Astromech droid action figures. I spoke with product developer Cody Hampton who said this experience was in development for three years!

“We began discussing the Droid Factory in 2009,” explained Cody. “We know that personalization is an important aspect of the popular build-your-own light saber experience. We felt the same thing could be done with action figures but on a much larger scale.”

Large scale indeed – the Droid Factory has 71 different pieces to create the 3 ¾-inch figures! To get started, guests chose a dome, a body and legs offered in a variety of colors and styles (Cody said that availability of various parts and colors may change). There are optional third legs and novelty hats that can be added.
“We wanted lots of options for [the Droid Factory],” continued Cody. “There are literally thousands of combinations making each droid unique. Guests can also name their droids with sticker sheets provided at checkout.”

Three domes – R6, R8 and R9 – were created exclusively for this experience at Disney Parks. Cody also told me the multi-colored ear hats were inspired by Jedi Mickey’s Astromech droid, R2-MK. Four additional hats arrive later this summer including a Goofy hat, a pirate hat, a fedora and a Yoda cap.

Droids will be sold either in single or dual packs (the latter has a value price). They can also be used with the playsets we’ve created like the Starspeeder 1000.

Source:  http://disneyparks.disney.go.com/blog/2012/05/build-your-droid-at-the-droid-factory-coming-to-tatooine-traders-at-disneys-hollywood-studios/

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