BURBANK, CALIF. (January 29, 2014)–DreamWorks Pictures announced today that they will debut a new exclusive look at “Need for Speed” during The Big Game on Sunday, February 2. After the spot airs during the game, fans can watch an extended version on YouTube.com/NeedForSpeed. In conjuction with the release of the new footage, fans can enter a Twitter sweepstakes for a chance to win prizes provided by Continental Tire, MagnaFlow, DreamWorks and EA.
The “Need for Speed” sweepstakes will run for approximately 24 hours. Participants will answer trivia questions correctly about the spot via the @NeedForSpeed Twitter handle, using #NFSMovie in their reply to be entered for a chance to win one of 10 prize packages.
DreamWorks Pictures’ “Need for Speed” marks an exciting return to the great car culture films of the 1960s and ’70s, when the authenticity of the world brought a new level of intensity to the action on-screen. Tapping into what makes the American myth of the open road so appealing, the story chronicles a near-impossible cross-country journey for our heroes — one that begins as a mission for revenge, but proves to be one of redemption. Based on the most successful racing video game franchise ever with over 150 million units sold, "Need for Speed" captures the freedom and excitement of the game in a real-world setting, while bringing to life the passion for the road that has made our love of cars so timeless.
The film centers around Tobey Marshall (Aaron Paul), a blue-collar mechanic who races muscle cars on the side in an unsanctioned street-racing circuit. Struggling to keep his family-owned garage afloat, he reluctantly partners with the wealthy and arrogant ex-NASCAR driver Dino Brewster (Dominic Cooper). But just as a major sale to car broker Julia Maddon (Imogen Poots) looks like it will save Tobey's shop, a disastrous race allows Dino to frame Tobey for a crime he didn’t commit, and sending Tobey to prison while Dino expands his business out West.
Two years later, Tobey is released and set on revenge — but he knows his only chance to take down his rival Dino is to defeat him in the high-stakes race known as De Leon. However to get there in time, Tobey will have to run a high-octane, action-packed gauntlet that includes dodging pursuing cops coast-to-coast as well as contending with a dangerous bounty Dino has put out on his car. With the help of his loyal crew and the surprisingly resourceful Julia, Tobey defies odds at every turn and proves that even in the flashy world of exotic supercars, the underdog can still finish first.
“Need for Speed” is presented by DreamWorks Pictures and Reliance Entertainment, produced by Patrick O’Brien, John Gatins and Mark Sourian, and directed by Scott Waugh. The screenplay is by George Gatins. The story is by George Gatins & John Gatins, and, based on the video game series created by Electronic Arts. The film releases in U.S. theaters on March 14, 2014.
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open only to legal residents of the 50 United States (+D.C.) and Canada (excluding QC) 13 years of age or older. Sweepstakes ends at 7:59 p.m. PT on 2/3/14. Odds of winning depend on the number of entries received. See Official Rules at www.theneedforspeedmovie.com/rules for additional restrictions, eligibility requirements, prizing and full details. Sponsor: WDSMP.
**Msg. & data rates may apply. Those under 18 must have permission from a parent/legal guardian to enter.
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