Tuesday, December 13, 2011

The Secret of Burger King's New Menu: Bacon

Burger King USA has been debuting some new items that ought to appeal to a more discerning, adult, crowd. One of these is the Chef's Choice Burger (pictured above), a 5.5-oz patty with bacon, American cheese, vegetables, and sauce on an "artisan bun". It goes along with the new fries, which differ from the old fries in that the salt is not so overbearing. They're also thicker.
Two years ago, some bacon devotees voiced their objections to Burger King's bacon, putting it in last place among fast-food chains. As executive chef John Koch readily admits now, "The old one didn't deliver a whole lot of bacon flavor."
Fortunately, that has changed. Burger King's new bacon was thick, crisp, and fully cooked, my three requirements for bacon. Koch explained what makes it so much better: It's naturally smoked, brought into the store, and roasted in an in-house oven.
The Chef's Choice burger doesn't exactly redefine the genre, but thanks to that bacon and some fresh veggies, it actually tasted like something you'd find at a higher-priced burger joint.

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