Friday, February 24, 2012

Ben & Jerry's launches 'Lin-Sanity' flavor, takes out fortune cookie ingredient

Vermont-based ice cream company Ben & Jerry’s has begun selling a limited-release new flavor at its Harvard Square shop in honor of basketball’s sudden sensation, Jeremy Lin, a Harvard University graduate who was an Ivy League star during his time with the Crimson, but left the Cambridge campus undrafted and largely unknown.

In recognition of the 23-year-old's overnight fame, the new frozen yogurt pints are made at the Harvard Square shop with vanilla frozen yogurt, lychee honey swirls and come with a fresh waffle cookie on the side, which can be dipped into the container or crushed on top, company officials said.

 The fresh waffle cookie ingredient replaces initial batches of the flavor that included "fortune cookie pieces" mixed in with the frozen yogurt, Ryan Midden, Ben & Jerry's general manager for Boston and Cambridge said by phone today, "There seemed to be a bit of an initial backlash about it, but we obviously weren't looking to offend anybody and the majority of the feedback about it has been positive," he said.
Midden said the primary reason for changing the cookie ingredient was because "a couple of [pints] got returned because the cookies got so soggy."


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