Thursday, December 8, 2011

Taco Bell Doritos Taco: Chain Claims New Shell Will Reinvent Titular Menu Item (VIDEO)

Taco Bell is making taco shells made of nacho cheese-flavored Doritos.
The tacos debuted at the beginning of 2011 in selected markets in the San Joaquin Valley in California, and proved enough a success that Yum Brands has decided to bring the product to Taco Bells around the country.
Representative from the company told Nation's Restaurant News that the Doritos Locos Tacos would "reinvent the taco," and help separate Taco Bell from its competitors. The fillings on the Dorito-clad tacos are said to be spiced more mildly than those in traditional tacos, to help compensate for the extra flavor in the shell.

Here's an ad for the tacos that's been aired in California test markets:

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