Sunday, October 30, 2011

McDonalds Channel: Burger Joint Launching In-Restaurant TV Network

Here's one way to stop that drive-thru coning epidemic: make the inside of your restaurant more fun than the outside.
The Los Angeles Times reports that fast food chain titan McDonalds is expanding a test run of on-site TV programming, creating a closed circuit network that will play on big screen TVs in 800 locations in central and southern California. Called simply McDonald's Channel, it will feature content from such big time producers as reality king Mark Burnett, BBC America and a Los Angeles news network.
The channel will also feature music, fashion, nightlife and entertainment features, as well as inspiring features and more local stories, such as high school sports. It will be audible in 70% of the restaurant, which allows for a quiet zone for people to go and eat their Big Macs in peace.
What remains to be seen, however, is how the restaurant will use some of its iconic characters. Will they show episodes of the mini-series "Wacky Adventures of Ronald McDonald," which came out on DVD and video in the late 90s-early 2000s? Will they feature old commercials starring Ronald and friends like Grimace, Mayor McCheese, Fry Guys, and the Hamburglar? And how about those touching commercials from the 80s?
In hopes of inspiring them to do so, here is a video archive list of some suggestions for their programming chiefs. For more details on the channel, click over to the LA Times.

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