“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN

“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN, INVITING 14 BRANDS TO AN ALL-NEW ADVENTURE

Disney and Pixar’s “Toy Story 4” Opens Nationwide June 21

BURBANK, Calif. (April 30, 2019) – The toys are back on the big screen with an all-new adventure in Disney and Pixar’s “Toy Story 4,” inviting 14 brands to join the fun, including Alaska Airlines, Babybel® and The Laughing Cow®, Best Western®, Blue Diamond Almond Breeze®, Bounty®, Chrysler, Clorox, Dannon Danimals®, Go RVing, JOANN, Juicy Juice®, Kellogg’s®, McDonalds and Ziploc®. Directed by Josh Cooley (“Riley’s First Date?”), and produced by Jonas Rivera (“Inside Out,” “Up”) and Mark Nielsen (associate producer “Inside Out”), “Toy Story 4” ventures to U.S. theaters on June 21, 2019.

“These amazing brands have come up with some very exciting, imaginative campaigns to support ‘Toy Story 4,’ and we can’t wait to share them with fans this summer,” said Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios.

·         ALASKA AIRLINES will collaborate with Disney and Pixar this June to theme an aircraft to celebrate Woody and the gang’s latest adventure. This newly-themed plane featuring the film’s lead characters will delight guests traveling to the Disneyland® Resort and and to the 116 destinations that Alaska serves from the West Coast, the most of any airline. To learn about promotional activities leading up to the June 21 release of “Toy Story 4,” fans can follow @AlaskaAir on Twitter and facebook.com/alaskaairlines.

·         BABYBEL® and THE LAUGHING COW® invite “Toy Story 4” fans everywhere to experience an Adventure 4 The Whole Family! This summer’s tastiest cheese snacks offer exclusive content the whole family can enjoy together at Adventure4Family.com, in addition to in-store promotions and limited-time character packs, including the newest member of the “Toy Story 4” crew, Forky! Manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel., Babybel® and The Laughing Cow® offer a variety of playful snacks perfect to experience with the whole family. belbrandsusa.com

·         BEST WESTERN® HOTELS & RESORTS is teaming up with Disney and Pixar to celebrate “Toy Story 4” and launch an integrated campaign as part of its BW Rewards Rush® Promotion. The story starts at Today’s Best Western where Best Western Rewards® (BWR®) members can receive a $20 Best Western Travel Card®¹ after their first stay. With over 4,500 locations in nearly 100 countries and territories worldwide, Best Western has been a trusted hotel brand for family vacations for over 70 years. Wherever Life Takes You, Best Western Is There.® ¹Offer ends 9/2/19. Get a $20 Best Western Travel Card® on your first stay. Other restrictions apply. Visit bestwestern.com for complete terms and conditions. Offer valid at any Best Western branded hotel worldwide.

·         BLUE DIAMOND ALMOND BREEZE®, the number one almondmilk in the U.S., is collaborating with “Toy Story 4” to encourage memorable family moments. From May 10, 2019, to August 2, 2019, Blue Diamond Almond Breeze is running a national promotion in which consumers can receive a Fandango Movie Ticket² to see “Toy Story 4” or any other Disney movie with the purchase of three participating Blue Diamond Almond Breeze® almondmilks. Blue Diamond Growers, which markets the Almond Breeze® brand, is a 109-year-old grower-owned cooperative based in California. Visit activaterewards.com/AlmondBreeze/details for more details. ²Movie Ticket valued up to $12.00. Limits and restrictions apply. For full details, see activaterewards.com/almondbreeze/details.

·         BOUNTY paper towels come with new “Toy Story 4” prints for a limited time that the whole family will love. Bounty, the most awarded paper towel³, is part of P&G [NYSE:PG], which serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com for the latest news and information about P&G and its brands. ³Based on online media awards for past 5 years.

·         CHRYSLER BRAND is getting the party started with a new television commercial that spotlights the Chrysler Pacifica and includes the characters from “Toy Story 4.” The Chrysler Pacifica is the most innovative minivan in its class with exclusive-to-the-segment features such as hands-free power sliding doors, Stow 'n Go seating and Uconnect Theater with two 10-inch touchscreens. As America’s first hybrid minivan, the Pacifica Hybrid delivers all-electric range of 32 miles and a total driving range of 520 miles, providing a no-compromise vehicle when it comes to efficiency and comfort. Whether you’re going on a road trip or having a dance party in your driveway, the Chrysler Pacifica has enough room for all friends, both old and new.  

·         THE CLOROX BRAND, in collaboration with “Toy Story 4,” is launching a new marketing campaign in late May. VisitDisney.com/FamilyVacation for more information, or check out @Clorox on Facebook. The Clorox brand is part of a broad portfolio of trusted, recognized consumer and professional products from The Clorox Company (NYSE: CLX), a leading multinational manufacturer and marketer with approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. To learn more, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo. CLX-B

·         DANIMALS® is the No. 1 kids brand in the dairy aisle, offering delicious smoothies and yogurts that kids love and parents can feel good about, and they’re teaming up with Disney and Pixar to bring the excitement of “Toy Story 4” to kids across the country. Danimals® Smoothies and Danimals® Squeezeables® dressed up as favorite characters from “Toy Story 4” will hit shelves nationwide in the dairy aisle at the end of May 2019. Celebrating the famous themes of friendship and adventure, Danimals® and “Toy Story 4” gives kids an exciting reason to share their love of smoothies and yogurt with Danimals® and “Toy Story 4” creative and additional footage online and on TV channels across the country in May.

·         GO RVING is teaming up with Disney and Pixar in celebration of “Toy Story 4” to launch an integrated marketing campaign to inspire RV travel that takes family and friends on unforgettable adventures – just like Bonnie’s family and the “Toy Story 4” friends. RV road trip adventures are as much about forming unbreakable bonds as the travel itself. Now in its 22^nd year, Go RVing challenges Americans to ‘find their away’ and pursue their passions more frequently when they travel by RV. Formed by the RV manufacturers, dealers and campgrounds to educate consumers about the benefits of RV travel and camping, Go RVing shares its messages of self-exploration through travel to today’s hurried families and adventure-seekers. Road warriors can get their own RV adventure started by visiting GoRVing.com.

·         JOANN Stores is celebrating “Toy Story 4” with hands-on events and a variety of licensed “Toy Story 4” craft kits and character fabrics in stores nationwide. For more than 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. With more than 865 stores across the nation, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion. For collaboration and event details, store locations, project ideas, and a full product offering, visit joann.com.

·         JUICY JUICE® is excited to get parents and kids ready for the ultimate summer adventure—“Toy Story 4”—with a special on-pack takeover and playful promotion that kicks off May 1. Visit juicyjuicegame.com for more details. Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice® is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit HarvestHill.com. 

·         KELLOGG’S® is celebrating the release of “Toy Story 4” with an exciting in-pack premium only available on specially-marked boxes at Walmart. For a limited-time, select Kellogg’s cereals include a free window decal featuring classic and soon-to-be favorite toys from the upcoming film. Round up all five collectable character decals starting May 10, 2019.

·         MCDONALD’S teams up with Disney and Pixar starting June 11 to bring the “Toy Story 4” movie release experience to life at participating McDonald’s restaurants. Ten Happy Meal toys will be available for families and children to collect and build their own magical carnival. In addition to the toy, each Happy Meal toy bag carries a ticket that can be scanned in the McDonald’s App (or entered at www.MagicAtMcD.com) for exciting opportunities and exclusive content. The fun goes beyond the restaurant, leveraging the magic of AI technology in the Snapchat App to step customers through a Happy Meal box and into the world of “Toy Story 4.” By entering this digital portal, users will find themselves in the animated world of the carnival similar to that featured in the movie. Each screen tap within the app further immerses users in the experience.

·         ZIPLOC® brand is inspiring families to discover new ways to adventure. In celebration of “Toy Story 4,” Ziploc is creating reusable sandwich and snack bags featuring “Toy Story 4” designs to give playtime and snack time an extra dose of adventurous fun. To learn more about reusable Ziploc® brand products and how to recycle them, visit ziploc.com and follow us on Facebook.

FINDING DORY - PROMOTIONAL CAMPAIGN WELCOMES 13 BRANDS TO THE SEA

ALL-NEW MOVIE “FINDING DORY” INSPIRES MASSIVE PROMOTIONAL CAMPAIGN, WELCOMING AN UNPRECEDENTED 13 BRANDS TO THE SEA 

 “Finding Dory” Opens June 17, 2016

BURBANK, Calif. (April 21, 2016) – As everyone’s forgetful blue tang Dory dives back into the sea—and theaters—this summer in Disney•Pixar’s “Finding Dory,” 13 brands have signed on to support the film. The massive promotional campaign features collaborations with Aussie, BAND-AID Brand, Bounty, Coppertone, Ice Chips, Juicy Juice, Kellogg’s, KRAFT Macaroni & Cheese, Nature’s Harvest Bread, Pirate’s Booty, Quaker, Subway and Yoplait GoGurt. “Finding Dory,” which showcases Dory’s life-changing journey to find her family, opens in theaters nationwide June 17, 2016. 

With its beloved characters and stunning settings, “Finding Dory” inspires a host of creative campaigns. “We all fell in love with Dory and her friends 13 years ago and can’t wait for their new adventure,” said Don Gross, vice president, global marketing alliances, promotions & synergy, Walt Disney Studios. “The caliber and creativity of the brands that have come to the table for this film are extraordinary. This is one of the most fun and robust campaigns this team has put together, reaching fans of all ages. We are thrilled to be working with this remarkable group of brands.”

The “Finding Dory” promotional campaign features the following brands. 

·      Aussie launches its licensed “Finding Dory” product on May 16, supporting the campaign through digital and print media. Additionally, P&G will feature a movie-ticket offer with multiple grocery retailers that will be supported through Disney media. P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. P&G includes operations in approximately 70 countries worldwide. Visit http://www.pg.com for news and information.

·      Band-Aid® Brand begins its promotion on May 16 with a custom-animated TV spot that will promote licensed “Finding Dory” character adhesive bandages. The campaign will be featured in national broadcast and Disney digital and social properties; it will return to support the in-home film campaign. BAND-AID® Brand Adhesive Bandages have long been a staple in a family’s first aid kit as a source of caring, comfort and protection. And as the brand has expanded, so has the technology and innovation behind it. BAND-AID® Brand offers a wide variety of products to meet the diverse needs of today’s active families and their lifestyles. For more information, visit www.band-aid.com.

·      Bounty kicks off its licensed-product campaign on May 6, supporting the program with dedicated TV and social media campaigns. Procter & Gamble (P&G) will also feature a movie-ticket offer with multiple grocery retailers. P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. P&G includes operations in approximately 70 countries worldwide. Visit http://www.pg.com for news and information.

·      Coppertone® launches its first-ever film promotion in May. The campaign features a custom-animated TV spot promoting sun protection. Consumers will be able to see the “Finding Dory” characters on the Coppertone® KIDS sunscreen spray product. The film’s release will be supported with van wraps, in-store displays and via consumer promotions, including an offer for a free Fandango promo code to see the film with a purchase of $20 in Coppertone® products. Launching the first U.S. sunscreen product in 1944, Coppertone® has remained the industry leader in suncare. Coppertone® has been at the forefront of sunscreen innovation, pioneering the development of the SPF system, creating the Sport sunscreen category and inventing the first-ever continuous spray sunscreens. Through the state-of-the-art Solar Research Center, Coppertone® scientists leverage cutting-edge technology and consumer insights to stay ahead of customer needs and industry trends. Coppertone® is manufactured and marketed by the Consumer Health Division of Bayer.

·      Ice Chips® has signed on for a multi-picture deal. Beginning May 16, “Finding Dory” will be featured on pack and via in-store take-overs. Founded by Charlotte Clary and Beverly Vines-Haines in 2010, two grandmothers with 40+ grandchildren between them, Ice Chips Candy is dedicated to making “Good For You Candy”. Naturally sweetened by non-GMO Xylitol, Ice Chips now comes in 21 mouth-watering flavors using only certified organic and natural flavors. Ice Chips contain no corn, sugar, soy, wheat, or gluten, are great for your teeth, and are safe for diabetics. Ice Chips was recently awarded the 2016 Washington State Encore Entrepreneurs of Year by the Washington Small Business Administration.

·      Juicy Juice kicked off a promotion on April 1, featuring an instant-win game on licensed packaging, plus a hometown-screening sweepstakes. The campaign will be visible though digital and print media, as well as premiere sponsorship. Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats. For complete nutrition facts, recipe and activity ideas, and other information, visit JuicyJuice.com. For more information on Harvest Hill, visit www.HarvestHill.com.

·      Kellogg’s kicks off its campaign on May 16 with a custom-animated TV spot, promoting a special in-pack premium “cereal chillers.” The campaign will be visible via packaging, in-store displays, TV and digital media. Kellogg Company’s brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can thrive. With 2015 sales of $13.5 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days^TM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

·      KRAFT Macaroni & Cheese will promote its “Finding Dory” licensed product through a Disney media buy as well as premiere sponsorship. The campaign begins May 16. KRAFT Macaroni & Cheese shapes are as delicious as they are fun. Parents will love that they now come with no artificial flavors, preservatives or dyes. And kids will love to eat their favorite characters. That’s something to smile about. You know you love it.

·      Nature’s Harvest^® Bread kicks off its promotion on April 28, featuring an offer for a Dory plush on packaging and in-store displays. The brand’s first-ever Disney promotion will be shared via digital and in-cinema media. Nature’s Harvest Bread®, one of Bimbo Bakeries USA (BBU) category leading brands, is an easy & delicious step for nutritionally minded, busy families to get the whole grains they need. Every delicious variety has eight grams or more of whole grains per serving, is verified by the Whole Grain Council, and contains no high fructose corn syrup or artificial colors or flavors, making it an easy choice for whole grain nutrition. Visit www.naturesharvestbread.com for more information.

·      Pirate’s Booty kicked off their promotion on April 1 with licensed “Finding Dory” packaging and in-store displays. The campaign will also be promoted through print advertising and Disney sampling sponsorships. Pirate Brands has been creating deliciously baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for products made with goodness. Pirate Brands’ snacks, which include Pirate’s Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can’t pronounce, Arrr. For more information, please visit www.piratebrands.com

·       Quaker plans to promote the film via product packaging and in-store displays. The campaign, which starts May 1, will be supported through digital media. The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

·      The Subway® Brand launches its “Finding Dory”-themed kids’-meal program in its sandwich shops on June 6, providing build-your-own 3D scene makers to its younger guests. The campaign will be supported via TV and Digital media and in-store displays. Customers in 110 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50-years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business, providing easy access to vegetables, detailed nutrition, dietary and healthy lifestyle information. To learn more, visit www.subway.com, www.facebook.com/subway and https://twitter.com/subway.

·      Yoplait GoGurt will promote their in-store program with a packaging takeover. Starting May 16, the campaign will be shared via TV and digital media. General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.