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Star Wars and Frozen Fans Around the World Celebrate Unprecedented Global Product Launch

More than 500,000 Retail Locations Worldwide Kick Off Triple Force Friday and Frozen Fan Fest Activity on Oct. 4 with New Products, Giveaways, Promotions and Family Friendly Activities

GLENDALE, Calif.—Oct. 4, 2019 – After months of anticipation, retailers around the world are celebrating Triple Force Friday and Frozen Fan Fest as all-new products from a trio of original Star Wars entertainment releases and Disney’s “Frozen 2” hit shelves, marking the first-ever simultaneous global product rollout for two entertainment juggernauts.

Following a week of epic product reveals – which included a Star Wars livestreamed event featuring film talent, and global product debuts from hundreds of celebrity Frozen fans and social influencers – fans can now get their hands on a wide array of new products spanning toys, apparel, fashion accessories, housewares, tech, books, consumables and more.

“This week marks the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from Star Wars and ‘Frozen 2’,” says Ken Potrock, President, Consumer Products Commercialization. “We can’t wait for fans around the world to experience the newest products, games, books and more tied to these beloved characters and their new adventures.”

Frozen Fan Fest and Triple Force Friday Retail Celebrations

Flagship Disney store locations in the U.S. hosted midnight openings allowing fans to shop a selection of commemorative Star Wars items and the new range of “Frozen 2” merchandise. Starting today, Disney store will kick off Frozen-themed in-store events in 170 locations, offer a special gift with purchase (limit one per guest, while supplies last), as well as a sweepstakes where one fan can win a trip to the “Frozen 2” or “Star Wars: The Rise of Skywalker” premiere. 

Additionally, fans can visit shopDisney.com for new, immersive Triple Force Friday and Frozen Fan Fest takeovers, including video content that plays while they shop a wide assortment of merchandise for the whole family.

Star Wars fans in Anaheim and Orlando started the celebration at Downtown Disney and Disney Springs with midnight shopping at World of Disney and The LEGO® Store. LEGO Star Wars fans at Disney Springs are also invited to join a LEGO Star Wars Millennium Falcon Master Build Event taking place over the weekend. Fans in Anaheim can enjoy Frozen-themed photo opportunities while guests in Orlando will have the chance to purchase special Frozen and Star Wars-themed food and beverage offerings throughout the celebration.

Additional retail festivities across 500,000 stores globally for both Frozen Fan Fest and Triple Force Friday include:

• Target is launching 25 Disney store at Target “shop-in-shop” locations nationwide today featuring a wide array of merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker.” The first 250 guests that visit one of the 25 store locations will receive a Disney store at Target canvas tote bag.^* Guests are invited to share their favorite Star Wars and Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target.

Guests shopping Disney store at Target today and tomorrow in store or online will receive a $10 Target GiftCard when they purchase at least $40 of Frozen or Star Wars toys.^** Target shoppers will find the following products, including select exclusives, for “Frozen 2” and Star Wars in store and online:

• “Frozen 2” items including toys, plush items, bedding, apparel, accessories, arts and activity sets, including Elsa’s Black Sea Dress, Sing & Swing Olaf, Young Anna & Elsa dolls, “Frozen 2” Small Doll collection pack, and the Frantic Forest Game.
• Products from “Star Wars: The Rise of Skywalker,” “The Mandalorian,” and classic Star Wars, including action figures, lightsabers and droids. Highlights include the Ultimate D-O, Black Series Mystery Box, Black Series Mandalorian and a LEGO Brickheadz 2-pack.

^* Giveaways are available while supplies last and on a first-come, first-serve basis. Available in 25 locations that feature Disney store at Target.

^** Promotion excludes LEGO and Disney Frozen Castle products

• Walmart is bringing the entire Skywalker Saga to life with an exclusive line of products. The first wave of products was released at midnight, with new releases planned for November and December. The assortment includes the Skywalker Saga Commemorative Edition Hasbro 2-pack gold figures, Gold Funko Pop!, Collector Retro Lunch Box and more.

Additionally, starting today, Oct. 4, Frozen fans can Join the Journey at Walmart stores and on Walmart.com with new and exclusive merchandise from “Frozen 2,” including a Forest Expedition Set Fashion Doll 4-pack, Singing Sisters Anna & Elsa 2-pack, Spring & Surprise Olaf, Karaoke Machine and Snow Globe Surprise.

Tomorrow, Oct. 5, from 12 p.m. to 4 p.m., fans at more than 1,500 Walmart stores can experience new and exclusive “Frozen 2” product, hear a special message from fan-favorite “Frozen 2” characters and receive an exclusive “Frozen 2” magnetic photo frame with a Free 4x6 photo from Walmart Photo Center (while supplies last).

• Amazon is debuting a robust assortment for both “Star Wars: The Rise of Skywalker” and “Frozen 2,” in addition to the Amazon Treasure Truck featuring limited-edition Star Wars product in select cities. Visit Treasure Truck alerts for more details.

• Party City will celebrate Frozen Fan Fest and its new special collection of “Frozen 2” costumes, accessories and party goods nationwide. All Frozen costumes and accessories will be ‘buy one, get one 50 percent’ in stores and at partycity.com through Monday, October 7.

• Toys “R” Us Canada hosted midnight openings in four locations across Canada, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive giveaways (while supplies last) and immerse themselves in all things Star Wars.

• Fred Meyer will join in on the celebration beginning October 5, with Stormtrooper appearances at select locations along with a special Star Wars giveaway, while supplies last. Frozen Fan Fest event celebrations will kick off at select locations including product samples, coloring, craft activities and sticker giveaway, while supplies last.

• Fans can find a robust assortment of Star Wars and “Frozen 2” inspired collectibles, accessories, apparel and more across specialty retailers, including GameStop, Hot Topic, BoxLunch, Claire’s, and Justice beginning today and throughout the holiday season.

While global kick-off events and retail activations for both franchises began at midnight local time, fans can expect the momentum to continue throughout the rest of the year and beyond.

About Triple Force Friday

Triple Force Friday celebrates the launch of a range of brand-new products inspired by a trio of upcoming original Star Wars releases, including:

• “Star Wars: The Rise of Skywalker”: the highly anticipated final installment of the Skywalker saga, which hits theaters December 20
• “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, The Walt Disney Company’s new streaming service
• “Star Wars Jedi: Fallen Order”: a brand-new action adventure game from Respawn Entertainment, releasing November 15

On September 26, hundreds of thousands of fans around the world tuned in to the Triple Force Friday Global Reveal livestream from Pinewood Studios in London where, via live and recorded vignettes, an ensemble of Star Wars talent revealed all-new Star Wars products that are rolling out globally today, October 4.

About Frozen Fan Fest

Frozen Fan Fest is a global celebration that kicked off with hundreds of celebrity Frozen fans and social influencers from around the globe taking to social channels on Oct. 2 to reveal the all-new assortment of products for fans of all ages, including apparel, fashion accessories, toys, housewares, books and more. Fans were encouraged to share their favorite Frozen moments and follow along with #FrozenFanFest across all social platforms.

The celebration will continue at retailers worldwide as new products will continue to roll out leading up to the theatrical release and beyond.

About Disney Parks, Experiences and Products

Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2019 The LEGO Group.

LUCASFILM JOINS FORCES WITH EIGHT ICONIC BRANDS TO LAUNCH UNPARALLED PROMOTIONAL CAMPAIGN IN SUPPORT OF STAR WARS: THE RISE OF SKYWALKER

LUCASFILM JOINS FORCES WITH EIGHT ICONIC BRANDS

TO LAUNCH UNPARALLED PROMOTIONAL CAMPAIGN IN SUPPORT OF

STAR WARS: THE RISE OF SKYWALKER

PORSCHE, BOSE, UNITED AIRLINES, GENERAL ELECTRIC, MCDONALD’S,

SAMSUNG MOBILE, GENERAL MILLS, AND DANNON JOIN THE INITIATIVE

SAN FRANCISCO, CALIF. (October 2, 2019)—Lucasfilm announced today that they are joining forces with eight of the world’s most iconic and best-in-class  brands—Porsche, Bose, United Airlines, General Electric, McDonald’s, Samsung Mobile,  General Mills, and Dannon—for the launch of a massive global promotional campaign in support of Star Wars: The Rise of Skywalker, hitting theaters on December 20.  

Star Wars: The Rise of Skywalker is the ninth episode in the Skywalker saga and the concluding chapter in this iconic series after over 40 years of storytelling. To celebrate the highly anticipated release, Lucasfilm and the film’s eight promotional partners have joined forces via a coordinated social moment to reveal a first look at Babu Frik. The tiny droidsmith, first glimpsed in toy form during the Triple Force Friday livestream event, works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid, regardless of the security measures protecting its systems. The social moment consisted of the brands posting a piece of the exclusive image to their social handles that then drove fans to the Star Wars Blog to see the full image. 

The brands are also teaming up to offer fans the chance to enter an exciting sweepstakes. The sweepstakes winner will be among the first to see the film at the World Premiere of Star Wars: The Rise of Skywalker,  as well as receive a pair of already sold-out Jedi Master ticket packages to Star Wars Celebration 2020! To see the new image, and for official rules and how to enter the sweepstakes, go to https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules. (General sweepstakes information can be found at the end of this release.)

“We are thrilled to be working with these world-class brands as we celebrate global Star Wars fandom and the conclusion of the epic Skywalker saga. As true fans themselves, these brands will deliver innovative and integrated programs that will delight and engage Star Wars fans everywhere,” said Asad Ayaz, President of Marketing at The Walt Disney Studios.

Lylle Breier, SVP, Global Marketing Partnerships says, “When we set out to craft our promotional campaign for Star Wars, we wanted to align with brands that were not only best-in-class, but also unparalleled Star Wars fans themselves. The truly organic fit allowed for the development of unique and inspired creative, and as a result we are very proud of the exciting and distinct campaigns that will emerge from this collaboration.”

Star Wars: The Rise of Skywalker promotional-partner campaigns:

Porsche: Porsche is excited to collaborate with Star Wars: The Rise of Skywalker. The timeless design of these iconic brands will be celebrated in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy. The collaboration coincides with both the release of Star Wars: The Rise of Skywalker, and the U.S. launch of the all-new, fully electric Porsche Taycan, marking a seminal moment in the history of Porsche. For more information on Porsche or the Taycan visit www.porsche.com/usa or follow @Porsche on social media.

United Airlines: This fall, United Airlines is inviting guests to fly the friendly galaxy. Check out special nods to Star Wars: The Rise of Skywalker featured on board, at upcoming film inspired experiential activations and fabulous first of its kind programming for fans across the galaxy to enjoy. United Airlines will debut a special aircraft design in celebration of the conclusion of the Skywalker saga this November, taking to the skies among approximately 4,950 flights a day to 358 airports across five continents as part of the world's most comprehensive route network.

  

Bose: Bose will provide audio augmented reality experiences through the official Star Wars app, bringing fans closer to the saga than ever before. With Bose AR-enabled wearable devices, fans can unlock an all-new, 360-degree audio storytelling journey into the Star Wars universe.  Bose Noise Cancelling Headphones 700, Bose QuietComfort 35 wireless headphones II, and Bose Frames each have Bose AR capabilities built in, with motion sensors embedded inside that can detect a user’s head orientation and body movement.  The Star Wars app, enhanced with Bose AR, will use that information to deliver deeply immersive audio content. For more information visit Bose.com/AR

Samsung Mobile: Samsung Mobile celebrates the release of Star Wars: The Rise of Skywalker with a special collaboration that showcases a connected world powered by Galaxy. Samsung mobile’s vision is to be the innovator of new mobile experiences that inspires the world and shapes the future with transformative ideas and technologies. For more details, please visit https://www.samsung.com/global/galaxy/campaigns/star-wars-ix-collaboration/.

General Electric: GE Appliances will harness the Force of Innovation with its GE Profile series to help families make their homes and lives easier through meaningful advances in smart technology for the kitchen and laundry room. GE Profile is joining forces with Star Wars: The Rise of Skywalker to bring fans special film engagement opportunities with appliance retailers around the country, as well as a national advertising spot. GE Appliances is driven by the force to create “good things, for life.” Find more on the latest home solutions at geappliances.com/The-Force-of-Innovation

McDonald’s: McDonald’s is inviting families to celebrate Star Wars: The Rise of Skywalker with an out-of-this-world Happy Meal experience. Each Happy Meal will include 1 of 16 exclusive, stylized Star Warscollectible characters. Plus, there’s an exciting surprise with each toy: when opened and lit up, each one reveals one of four Star Wars hologram images with a unique connection to that character. Families in the U.S. will have the opportunity to extend the excitement with a sweepstakes opportunity with each Happy Meal!

General Mills, Inc.: Big G Cereals, Chex Mix, and Nature Valley have teamed up for Do Good in the Galaxy, an interactive campaign that benefits Feeding America. Between October 15, 2019 and May 14, 2020, scan participating packages or the character tattoo found inside Big G Cereals to unlock a special activity in the official Star Wars app. Complete the game to trigger a 10 cent donation from General Mills to Feeding America, enough to help secure one meal, up to a maximum donation of $100,000. https://www.generalmills.com/

Dannon: Danone North America, the leading maker of yogurt in the U.S., is celebrating the incredible release of Star Wars: Rise of Skywalker with families across the country.  Danimals®, the No. 1 kids brand in the dairy aisle, along with family favorites YoCrunch® and Dannon®, will be dressed up as your favorite characters from Star Wars: Rise of Skywalker. Danimals® is proud to continue fueling kids’ adventures by bringing from across the galaxy 6 amazing Star Wars Smoothie bottles to collect! YoCrunch® is bringing the magic of the light side and the dark side to families with out of this world custom Star Wars-themed toppers. Dannon® non-fat yogurt drinks will include 4 intergalactic Star Wars characters for adults to collect too! Danimals®, YoCrunch® and Dannon® Star Wars items will hit shelves nationwide November 2019 in the dairy aisle. http://danimals.com/

GENERAL SWEEPSTAKES INFORMATION:

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Open only to legal residents of the 50 United States and District of Columbia, age 21 and older. All entry tweets must be submitted between 12:00am ET on October 1, 2019 and 11:59pm ET on October 7, 2019. Entries must be submitted via Twitter using entrant’s registered account. One entry per person per day only. ARV of the prize is $4,925. Odds of winning depend on the number of eligible entries received. All portions of this sweepstakes, including tweet content requirements and restrictions, are subject to the Official Rules located at https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules.  Sponsored by: Walt Disney Studios Motion Pictures, 500 S. Buena Vista Street, Burbank, CA 91521. Sweepstakes is not sponsored, endorsed or administered by Twitter.

About Lucasfilm Ltd. 

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2019 & TM Lucasfilm Ltd. All Rights Reserved. 

About Star Wars: The Rise of Skywalker

Lucasfilm and director J.J. Abrams join forces once again to take viewers on an epic journey to a galaxy far, far away with Star Wars: The Rise of Skywalker, the riveting conclusion of the seminal Skywalker saga, where new legends will be born and the final battle for freedom is yet to come.

The film stars Carrie Fisher, Mark Hamill, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Anthony Daniels, Naomi Ackie, Domhnall Gleeson, Richard E. Grant, Lupita Nyong’o, Keri Russell, Joonas Suotamo, Kelly Marie Tran, and Billy Dee Williams.

Star Wars: The Rise of Skywalker is directed by J.J. Abrams and produced by Kathleen Kennedy, Abrams and Michelle Rejwan. Callum Greene, Tommy Gormley and Jason McGatlin serve as executive producers. Star Wars: The Rise of Skywalker was written by J.J. Abrams & Chris Terrio and opens in U.S. theaters on December 20.   

“MALEFICENT: MISTRESS OF EVIL” World Premiere Photos

The stars of Disney’s upcoming “Maleficent: Mistress of Evil” celebrated the film’s world premiere in Hollywood at the El Capitan Theatre earlier tonight. Angelina Jolie, Elle Fanning, Michelle Pfeiffer, Chiwetel Ejiofor, Sam Riley, Harris Dickinson, Ed Skein and Jenn Murray joined director Joachim Rønning, screenwriters Noah Harpster and Micah Fitzerman-Blue, and producers Joe Roth and Duncan Henderson. “Maleficent: Mistress of Evil” opens nationwide October 18, 2019.