Star Wars and Frozen Fans Around the World Celebrate Unprecedented Global Product Launch

More than 500,000 Retail Locations Worldwide Kick Off Triple Force Friday and Frozen Fan Fest Activity on Oct. 4 with New Products, Giveaways, Promotions and Family Friendly Activities

GLENDALE, Calif.—Oct. 4, 2019 – After months of anticipation, retailers around the world are celebrating Triple Force Friday and Frozen Fan Fest as all-new products from a trio of original Star Wars entertainment releases and Disney’s “Frozen 2” hit shelves, marking the first-ever simultaneous global product rollout for two entertainment juggernauts.

Following a week of epic product reveals – which included a Star Wars livestreamed event featuring film talent, and global product debuts from hundreds of celebrity Frozen fans and social influencers – fans can now get their hands on a wide array of new products spanning toys, apparel, fashion accessories, housewares, tech, books, consumables and more.

“This week marks the biggest retail event ever for The Walt Disney Company, giving fans a unique opportunity to connect more deeply with their favorite stories and characters from Star Wars and ‘Frozen 2’,” says Ken Potrock, President, Consumer Products Commercialization. “We can’t wait for fans around the world to experience the newest products, games, books and more tied to these beloved characters and their new adventures.”

Frozen Fan Fest and Triple Force Friday Retail Celebrations

Flagship Disney store locations in the U.S. hosted midnight openings allowing fans to shop a selection of commemorative Star Wars items and the new range of “Frozen 2” merchandise. Starting today, Disney store will kick off Frozen-themed in-store events in 170 locations, offer a special gift with purchase (limit one per guest, while supplies last), as well as a sweepstakes where one fan can win a trip to the “Frozen 2” or “Star Wars: The Rise of Skywalker” premiere. 

Additionally, fans can visit shopDisney.com for new, immersive Triple Force Friday and Frozen Fan Fest takeovers, including video content that plays while they shop a wide assortment of merchandise for the whole family.

Star Wars fans in Anaheim and Orlando started the celebration at Downtown Disney and Disney Springs with midnight shopping at World of Disney and The LEGO® Store. LEGO Star Wars fans at Disney Springs are also invited to join a LEGO Star Wars Millennium Falcon Master Build Event taking place over the weekend. Fans in Anaheim can enjoy Frozen-themed photo opportunities while guests in Orlando will have the chance to purchase special Frozen and Star Wars-themed food and beverage offerings throughout the celebration.

Additional retail festivities across 500,000 stores globally for both Frozen Fan Fest and Triple Force Friday include:

• Target is launching 25 Disney store at Target “shop-in-shop” locations nationwide today featuring a wide array of merchandise from “Frozen 2” and “Star Wars: The Rise of Skywalker.” The first 250 guests that visit one of the 25 store locations will receive a Disney store at Target canvas tote bag.^* Guests are invited to share their favorite Star Wars and Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target.

Guests shopping Disney store at Target today and tomorrow in store or online will receive a $10 Target GiftCard when they purchase at least $40 of Frozen or Star Wars toys.^** Target shoppers will find the following products, including select exclusives, for “Frozen 2” and Star Wars in store and online:

• “Frozen 2” items including toys, plush items, bedding, apparel, accessories, arts and activity sets, including Elsa’s Black Sea Dress, Sing & Swing Olaf, Young Anna & Elsa dolls, “Frozen 2” Small Doll collection pack, and the Frantic Forest Game.
• Products from “Star Wars: The Rise of Skywalker,” “The Mandalorian,” and classic Star Wars, including action figures, lightsabers and droids. Highlights include the Ultimate D-O, Black Series Mystery Box, Black Series Mandalorian and a LEGO Brickheadz 2-pack.

^* Giveaways are available while supplies last and on a first-come, first-serve basis. Available in 25 locations that feature Disney store at Target.

^** Promotion excludes LEGO and Disney Frozen Castle products

• Walmart is bringing the entire Skywalker Saga to life with an exclusive line of products. The first wave of products was released at midnight, with new releases planned for November and December. The assortment includes the Skywalker Saga Commemorative Edition Hasbro 2-pack gold figures, Gold Funko Pop!, Collector Retro Lunch Box and more.

Additionally, starting today, Oct. 4, Frozen fans can Join the Journey at Walmart stores and on Walmart.com with new and exclusive merchandise from “Frozen 2,” including a Forest Expedition Set Fashion Doll 4-pack, Singing Sisters Anna & Elsa 2-pack, Spring & Surprise Olaf, Karaoke Machine and Snow Globe Surprise.

Tomorrow, Oct. 5, from 12 p.m. to 4 p.m., fans at more than 1,500 Walmart stores can experience new and exclusive “Frozen 2” product, hear a special message from fan-favorite “Frozen 2” characters and receive an exclusive “Frozen 2” magnetic photo frame with a Free 4x6 photo from Walmart Photo Center (while supplies last).

• Amazon is debuting a robust assortment for both “Star Wars: The Rise of Skywalker” and “Frozen 2,” in addition to the Amazon Treasure Truck featuring limited-edition Star Wars product in select cities. Visit Treasure Truck alerts for more details.

• Party City will celebrate Frozen Fan Fest and its new special collection of “Frozen 2” costumes, accessories and party goods nationwide. All Frozen costumes and accessories will be ‘buy one, get one 50 percent’ in stores and at partycity.com through Monday, October 7.

• Toys “R” Us Canada hosted midnight openings in four locations across Canada, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive giveaways (while supplies last) and immerse themselves in all things Star Wars.

• Fred Meyer will join in on the celebration beginning October 5, with Stormtrooper appearances at select locations along with a special Star Wars giveaway, while supplies last. Frozen Fan Fest event celebrations will kick off at select locations including product samples, coloring, craft activities and sticker giveaway, while supplies last.

• Fans can find a robust assortment of Star Wars and “Frozen 2” inspired collectibles, accessories, apparel and more across specialty retailers, including GameStop, Hot Topic, BoxLunch, Claire’s, and Justice beginning today and throughout the holiday season.

While global kick-off events and retail activations for both franchises began at midnight local time, fans can expect the momentum to continue throughout the rest of the year and beyond.

About Triple Force Friday

Triple Force Friday celebrates the launch of a range of brand-new products inspired by a trio of upcoming original Star Wars releases, including:

• “Star Wars: The Rise of Skywalker”: the highly anticipated final installment of the Skywalker saga, which hits theaters December 20
• “The Mandalorian”: The first-ever Star Wars live-action series, which will debut in the U.S. on November 12 exclusively on Disney+, The Walt Disney Company’s new streaming service
• “Star Wars Jedi: Fallen Order”: a brand-new action adventure game from Respawn Entertainment, releasing November 15

On September 26, hundreds of thousands of fans around the world tuned in to the Triple Force Friday Global Reveal livestream from Pinewood Studios in London where, via live and recorded vignettes, an ensemble of Star Wars talent revealed all-new Star Wars products that are rolling out globally today, October 4.

About Frozen Fan Fest

Frozen Fan Fest is a global celebration that kicked off with hundreds of celebrity Frozen fans and social influencers from around the globe taking to social channels on Oct. 2 to reveal the all-new assortment of products for fans of all ages, including apparel, fashion accessories, toys, housewares, books and more. Fans were encouraged to share their favorite Frozen moments and follow along with #FrozenFanFest across all social platforms.

The celebration will continue at retailers worldwide as new products will continue to roll out leading up to the theatrical release and beyond.

About Disney Parks, Experiences and Products

Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2019 The LEGO Group.

UNPRECEDENTED GLOBAL LAUNCH FOR STAR WARS AND FROZEN 2-INSPIRED PRODUCT SETTING AT RETAIL ON OCTOBER 4

Fans of two of the most anticipated films of 2019 – Star Wars: Episode IX and Disney’s Frozen 2 – can begin counting down to October 4 when new products inspired by these two major entertainment events will begin hitting shelves around the world. Marking Disney’s first-ever, global simultaneous rollout for two entertainment juggernauts, retailers around the world will create unique celebrations for each of the franchises to honor their individual legacies.

TRIPLE FORCE FRIDAY“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously,” says Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”

Triple Force Friday will celebrate the launch of a whole range of brand-new products from a trio of original Star Warsentertainment events, including products inspired by:

• The highly anticipated, final installment of the Skywalker Saga, Star Wars: Episode IX
• The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
• The latest title from EA and Respawn – Star Wars Jedi: Fallen Order – a brand-new action adventure game releasing Holiday 2019

As Star Wars fans have come to anticipate, products spanning categories from toys to collectibles, housewares, books, apparel and more will go on sale beginning at 12:01 a.m. on October 4, 2019. Stores around the world will join the festivities with in-store events and midnight openings.

Commemorating merchandise introduced in advance of the episodic films, Triple Force Friday is an anticipated event for Star Wars fans around the world. Past iterations, including a live unboxing event that rolled through 15 cities worldwide in 2015 and a global in-store digital scavenger hunt using augmented reality technology in 2017, brought out millions of people who shared their experiences.

“With Disney’s Frozen 2 and Star Wars: Episode IX both launching in the same year, it will be a notable time for the toy industry,” says Juli Lennett, Vice President, Industry Advisor for The NPD Group’s U.S. toys division. “If history is any indication of future success, both Frozen and Star Wars will be among the top-selling properties of 2019, just as they were in 2014 and 2015/2016, respectively.”

Details of how Triple Force Friday will unfold will be revealed closer to the event, but fans can expect its legacy of unique experiences to continue, and for the new products to be kept under wraps until October 4, with additional new products continuing to rollout leading up to the theatrical release and beyond.

For more details on Triple Force Friday, those interested can visit StarWars.com and follow the conversation on social using #ForceFriday.

Frozen Fan Fest

Disney’s Frozen 2, the highly anticipated animated feature from Walt Disney Animation Studios, will make its big screen debut on November 22, 2019. In celebration of the new film and fan’s excitement for the sequel, Disney and retailers around the world will kick off Frozen Fan Fest on October 4, 2019, when new product rolls out worldwide. Frozen Fan Fest will include product reveals, musical moments, in-store events and much more, introducing an unprecedented assortment of Frozen 2 product and offering fans the opportunity to join the Frozen characters as they set out on a new and epic journey beyond Arendelle. These special fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release. The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares, books and much, much more!

In November 2013, Walt Disney Animation Studios released Frozen, which quickly ascended to unparalleled success, delivering over $1.25 billion in global box office sales and becoming the number one global animated release of all time. With its fresh take on the classic fairytale, featuring strong, empowered heroines, powerful songs, and a loveable ensemble of characters that captured the hearts of fans of all ages, the Academy Award®-winning animated feature created a cultural phenomenon.

The frenzy for all things Frozen continued to grow in 2014 and beyond, solidifying its place in the zeitgeist and translating into massive sales at retail. Frozen products flurried across toy industry and holiday wish lists with the National Retail Federation naming toys from the franchise property as some of the top toys for 2014. Anna and Elsa costumes sold over three million units that year and became the top costumes at Disney Stores around the world.

Frozen has since been propelled by new content including animated shorts and specials, a Broadway show that will begin touring this year, Parks attractions, character appearances, and retail category expansion across home goods, food, health and fashion.

Additional details on Frozen Fan Fest will be revealed later this year…stay tuned on social using #FrozenFanFest.

About Disney Parks, Experiences and Products

Disney Parks, Experiences and Products brings the magic of Disney into the daily lives of families and fans around the world to create magical memories that last a lifetime.

When Walt Disney opened Disneyland in Anaheim, California on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than sixty years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; the world’s largest children’s print publisher; the world’s largest games licensor across all platforms; more than 200 Disney store locations around the world; and the shopDisney e-commerce platform.

These experiences are created by Walt Disney Imagineering, the creative engine behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About Walt Disney Animation Studios

Combining masterful artistry and storytelling with groundbreaking technology, Walt Disney Animation Studios is a filmmaker-driven animation studio responsible for creating some of the most beloved films ever made. Located in Burbank, WDAS continues to build on its rich legacy of innovation and creativity, from the first fully-animated feature film, 1937's Snow White and the Seven Dwarfs, to 2013's Academy Award®-winning Frozen, the biggest animated film of all time. Among the studio's timeless creations are Pinocchio, Sleeping Beauty, The Jungle Book, The Little Mermaid, The Lion King, Big Hero 6 and Zootopia.