LUCASFILM JOINS FORCES WITH EIGHT ICONIC BRANDS TO LAUNCH UNPARALLED PROMOTIONAL CAMPAIGN IN SUPPORT OF STAR WARS: THE RISE OF SKYWALKER

LUCASFILM JOINS FORCES WITH EIGHT ICONIC BRANDS

TO LAUNCH UNPARALLED PROMOTIONAL CAMPAIGN IN SUPPORT OF

STAR WARS: THE RISE OF SKYWALKER

PORSCHE, BOSE, UNITED AIRLINES, GENERAL ELECTRIC, MCDONALD’S,

SAMSUNG MOBILE, GENERAL MILLS, AND DANNON JOIN THE INITIATIVE

SAN FRANCISCO, CALIF. (October 2, 2019)—Lucasfilm announced today that they are joining forces with eight of the world’s most iconic and best-in-class  brands—Porsche, Bose, United Airlines, General Electric, McDonald’s, Samsung Mobile,  General Mills, and Dannon—for the launch of a massive global promotional campaign in support of Star Wars: The Rise of Skywalker, hitting theaters on December 20.  

Star Wars: The Rise of Skywalker is the ninth episode in the Skywalker saga and the concluding chapter in this iconic series after over 40 years of storytelling. To celebrate the highly anticipated release, Lucasfilm and the film’s eight promotional partners have joined forces via a coordinated social moment to reveal a first look at Babu Frik. The tiny droidsmith, first glimpsed in toy form during the Triple Force Friday livestream event, works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid, regardless of the security measures protecting its systems. The social moment consisted of the brands posting a piece of the exclusive image to their social handles that then drove fans to the Star Wars Blog to see the full image. 

The brands are also teaming up to offer fans the chance to enter an exciting sweepstakes. The sweepstakes winner will be among the first to see the film at the World Premiere of Star Wars: The Rise of Skywalker,  as well as receive a pair of already sold-out Jedi Master ticket packages to Star Wars Celebration 2020! To see the new image, and for official rules and how to enter the sweepstakes, go to https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules. (General sweepstakes information can be found at the end of this release.)

“We are thrilled to be working with these world-class brands as we celebrate global Star Wars fandom and the conclusion of the epic Skywalker saga. As true fans themselves, these brands will deliver innovative and integrated programs that will delight and engage Star Wars fans everywhere,” said Asad Ayaz, President of Marketing at The Walt Disney Studios.

Lylle Breier, SVP, Global Marketing Partnerships says, “When we set out to craft our promotional campaign for Star Wars, we wanted to align with brands that were not only best-in-class, but also unparalleled Star Wars fans themselves. The truly organic fit allowed for the development of unique and inspired creative, and as a result we are very proud of the exciting and distinct campaigns that will emerge from this collaboration.”

Star Wars: The Rise of Skywalker promotional-partner campaigns:

Porsche: Porsche is excited to collaborate with Star Wars: The Rise of Skywalker. The timeless design of these iconic brands will be celebrated in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy. The collaboration coincides with both the release of Star Wars: The Rise of Skywalker, and the U.S. launch of the all-new, fully electric Porsche Taycan, marking a seminal moment in the history of Porsche. For more information on Porsche or the Taycan visit www.porsche.com/usa or follow @Porsche on social media.

United Airlines: This fall, United Airlines is inviting guests to fly the friendly galaxy. Check out special nods to Star Wars: The Rise of Skywalker featured on board, at upcoming film inspired experiential activations and fabulous first of its kind programming for fans across the galaxy to enjoy. United Airlines will debut a special aircraft design in celebration of the conclusion of the Skywalker saga this November, taking to the skies among approximately 4,950 flights a day to 358 airports across five continents as part of the world's most comprehensive route network.

  

Bose: Bose will provide audio augmented reality experiences through the official Star Wars app, bringing fans closer to the saga than ever before. With Bose AR-enabled wearable devices, fans can unlock an all-new, 360-degree audio storytelling journey into the Star Wars universe.  Bose Noise Cancelling Headphones 700, Bose QuietComfort 35 wireless headphones II, and Bose Frames each have Bose AR capabilities built in, with motion sensors embedded inside that can detect a user’s head orientation and body movement.  The Star Wars app, enhanced with Bose AR, will use that information to deliver deeply immersive audio content. For more information visit Bose.com/AR

Samsung Mobile: Samsung Mobile celebrates the release of Star Wars: The Rise of Skywalker with a special collaboration that showcases a connected world powered by Galaxy. Samsung mobile’s vision is to be the innovator of new mobile experiences that inspires the world and shapes the future with transformative ideas and technologies. For more details, please visit https://www.samsung.com/global/galaxy/campaigns/star-wars-ix-collaboration/.

General Electric: GE Appliances will harness the Force of Innovation with its GE Profile series to help families make their homes and lives easier through meaningful advances in smart technology for the kitchen and laundry room. GE Profile is joining forces with Star Wars: The Rise of Skywalker to bring fans special film engagement opportunities with appliance retailers around the country, as well as a national advertising spot. GE Appliances is driven by the force to create “good things, for life.” Find more on the latest home solutions at geappliances.com/The-Force-of-Innovation

McDonald’s: McDonald’s is inviting families to celebrate Star Wars: The Rise of Skywalker with an out-of-this-world Happy Meal experience. Each Happy Meal will include 1 of 16 exclusive, stylized Star Warscollectible characters. Plus, there’s an exciting surprise with each toy: when opened and lit up, each one reveals one of four Star Wars hologram images with a unique connection to that character. Families in the U.S. will have the opportunity to extend the excitement with a sweepstakes opportunity with each Happy Meal!

General Mills, Inc.: Big G Cereals, Chex Mix, and Nature Valley have teamed up for Do Good in the Galaxy, an interactive campaign that benefits Feeding America. Between October 15, 2019 and May 14, 2020, scan participating packages or the character tattoo found inside Big G Cereals to unlock a special activity in the official Star Wars app. Complete the game to trigger a 10 cent donation from General Mills to Feeding America, enough to help secure one meal, up to a maximum donation of $100,000. https://www.generalmills.com/

Dannon: Danone North America, the leading maker of yogurt in the U.S., is celebrating the incredible release of Star Wars: Rise of Skywalker with families across the country.  Danimals®, the No. 1 kids brand in the dairy aisle, along with family favorites YoCrunch® and Dannon®, will be dressed up as your favorite characters from Star Wars: Rise of Skywalker. Danimals® is proud to continue fueling kids’ adventures by bringing from across the galaxy 6 amazing Star Wars Smoothie bottles to collect! YoCrunch® is bringing the magic of the light side and the dark side to families with out of this world custom Star Wars-themed toppers. Dannon® non-fat yogurt drinks will include 4 intergalactic Star Wars characters for adults to collect too! Danimals®, YoCrunch® and Dannon® Star Wars items will hit shelves nationwide November 2019 in the dairy aisle. http://danimals.com/

GENERAL SWEEPSTAKES INFORMATION:

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Open only to legal residents of the 50 United States and District of Columbia, age 21 and older. All entry tweets must be submitted between 12:00am ET on October 1, 2019 and 11:59pm ET on October 7, 2019. Entries must be submitted via Twitter using entrant’s registered account. One entry per person per day only. ARV of the prize is $4,925. Odds of winning depend on the number of eligible entries received. All portions of this sweepstakes, including tweet content requirements and restrictions, are subject to the Official Rules located at https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules.  Sponsored by: Walt Disney Studios Motion Pictures, 500 S. Buena Vista Street, Burbank, CA 91521. Sweepstakes is not sponsored, endorsed or administered by Twitter.

About Lucasfilm Ltd. 

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2019 & TM Lucasfilm Ltd. All Rights Reserved. 

About Star Wars: The Rise of Skywalker

Lucasfilm and director J.J. Abrams join forces once again to take viewers on an epic journey to a galaxy far, far away with Star Wars: The Rise of Skywalker, the riveting conclusion of the seminal Skywalker saga, where new legends will be born and the final battle for freedom is yet to come.

The film stars Carrie Fisher, Mark Hamill, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Anthony Daniels, Naomi Ackie, Domhnall Gleeson, Richard E. Grant, Lupita Nyong’o, Keri Russell, Joonas Suotamo, Kelly Marie Tran, and Billy Dee Williams.

Star Wars: The Rise of Skywalker is directed by J.J. Abrams and produced by Kathleen Kennedy, Abrams and Michelle Rejwan. Callum Greene, Tommy Gormley and Jason McGatlin serve as executive producers. Star Wars: The Rise of Skywalker was written by J.J. Abrams & Chris Terrio and opens in U.S. theaters on December 20.   

LUCASFILM TEAMS UP WITH SEVEN MAJOR GLOBAL BRANDS TO LAUNCH EXPANSIVE PROMOTIONAL CAMPAIGN IN SUPPORT OF "STAR WARS: THE FORCE AWAKENS"

LUCASFILM TEAMS UP WITH SEVEN MAJOR GLOBAL BRANDS

TO LAUNCH EXPANSIVE PROMOTIONAL CAMPAIGN IN SUPPORT OF

“STAR WARS: THE FORCE AWAKENS”

COVERGIRL® & MAX FACTOR, DURACELL, FCA US, GENERAL MILLS, HP, SUBWAY® AND VERIZON JOIN THE UNPRECEDENTED INITIATIVE

SAN FRANCISCO, CALIF. (August 13, 2015)—Lucasfilm announced today that they are collaborating with seven of the world’s most well-known brands— COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon—for the launch of an expansive, historic promotional campaign in support of “Star Wars: The Force Awakens,” opening onDecember 18.

For the highly anticipated next episode in the “Star Wars” franchise, each company has developed break-through, custom creative campaigns, and innovative programs and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners.  The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” said Lynwen Brennan, General Manager of Lucasfilm. “Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens.’”

The seven best-in-class global partners were chosen for their creative excellence within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign.

COVERGIRL & MAX FACTOR

Easy, breezy, beautiful from the start, COVERGIRL now holds an iconic position in the world of beauty and pop culture: the brand that has been empowering women to rock their beautiful for more than 50 years. Throughout its history – and still today – COVERGIRL has been known as a cosmetics category leader and innovator, with first-to-market technologies, famous faces, and on-trend marketing campaigns. Whether how to get the look, or how to get behind-the-scenes access to the hottest celebrity event, COVERGIRL has got it covered. Recently, the brand committed $5MM over five years to enable women and girls to break boundaries at school, at work, and in entrepreneurial endeavors via its #GirlsCan initiative. Visit www.covergirl.com or find @COVERGIRL in social media for more information.

Max Factor is the make-up of make-up artists.  The story begins from the founding days of Mr. Max Factor, a true make-up artistry icon and pioneer, who created a world full of glamour. The make-up products and techniques he created for the movie industry and his Hollywood clients, Marilyn Monroe being just one of his many famous clients, earned him an Academy Award, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day. Today, the Max Factor brand continues to empower women to look and feel glamorous via its talented Network of Make-up Artists, headed by the make-up visionary Pat McGrath (Max Factor and COVERGIRL Global Creative Design Director), sophisticated diagnostic tools and artistry, and an ever expanding range of tools and tips. Visit www.maxfactor.com or find @MaxFactor in social media for more information.

DURACELL

Duracell is the world’s leading manufacturer and marketer of high performance alkaline batteries.  As the leader in the personal power category, Duracell has a rich history of innovation continuously introducing batteries that are more compact, more powerful and longer lasting than competitor brands.  Since 1973, the Duracell Bunny has been at the heart of the brand demonstrating Duracell’s longer lasting power.  Today Bunny is one of the most recognised brand icons in the world.  Duracell batteries power many devices across the globe, including toys such as the Hasbro Lightsaber. In addition to its alkaline batteries, the company sells primary lithium, zinc air, and rechargeable nickel-metal hydride batteries as well as a line of flashlights.

FCA US

FCA US LLC is a North American automaker with a new name and a long history. Headquartered in Auburn Hills, Michigan, FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. FCA US designs, engineers, manufactures and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands as well as the SRT performance vehicle designation. The company also distributes the Alfa Romeo 4C model and Mopar products. FCA US is building upon the historic foundations of Chrysler, the innovative American automaker first established by Walter P. Chrysler in 1925; and Fiat, founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli.

FCA, the seventh-largest automaker in the world based on total annual vehicle sales, is an international automotive group. FCA is listed on the New York Stock Exchange under the symbol “FCAU” and on the Mercato Telematico Azionario under the symbol “FCA.”

GENERAL MILLS
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.

HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

SUBWAY®

Customers in 110 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50-years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® chain for many years. To learn more information about us, visit www.subway.com, like us on Facebook at www.facebook.com/subway and follow us on https://twitter.com/subway. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

VERIZON

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is one of the largest communication technology companies in the world. Verizon operates America’s largest, most reliable 4G LTE wireless network with 109.5 million retail connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers worldwide. A Fortune 15 company with more than $127 billion in 2014 revenues, Verizon employs a diverse workforce of 178,500. For more information, visit www.verizon.com/news/.

About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2015 & TM Lucasfilm Ltd. All Rights Reserved. 

About “Star Wars: The Force Awakens”

Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as “Star Wars” returns to the big screen with “Star Wars: The Force Awakens.” 

The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by J.J. Abrams & Lawrence Kasdan.  “Star Wars: The Force Awakens” releases in U.S. theaters on December 18, 2015.