LUCASFILM JOINS FORCES WITH EIGHT ICONIC BRANDS TO LAUNCH UNPARALLED PROMOTIONAL CAMPAIGN IN SUPPORT OF STAR WARS: THE RISE OF SKYWALKER

LUCASFILM JOINS FORCES WITH EIGHT ICONIC BRANDS

TO LAUNCH UNPARALLED PROMOTIONAL CAMPAIGN IN SUPPORT OF

STAR WARS: THE RISE OF SKYWALKER

PORSCHE, BOSE, UNITED AIRLINES, GENERAL ELECTRIC, MCDONALD’S,

SAMSUNG MOBILE, GENERAL MILLS, AND DANNON JOIN THE INITIATIVE

SAN FRANCISCO, CALIF. (October 2, 2019)—Lucasfilm announced today that they are joining forces with eight of the world’s most iconic and best-in-class  brands—Porsche, Bose, United Airlines, General Electric, McDonald’s, Samsung Mobile,  General Mills, and Dannon—for the launch of a massive global promotional campaign in support of Star Wars: The Rise of Skywalker, hitting theaters on December 20.  

Star Wars: The Rise of Skywalker is the ninth episode in the Skywalker saga and the concluding chapter in this iconic series after over 40 years of storytelling. To celebrate the highly anticipated release, Lucasfilm and the film’s eight promotional partners have joined forces via a coordinated social moment to reveal a first look at Babu Frik. The tiny droidsmith, first glimpsed in toy form during the Triple Force Friday livestream event, works among the Spice Runners of Kijimi and can reprogram or modify virtually any droid, regardless of the security measures protecting its systems. The social moment consisted of the brands posting a piece of the exclusive image to their social handles that then drove fans to the Star Wars Blog to see the full image. 

The brands are also teaming up to offer fans the chance to enter an exciting sweepstakes. The sweepstakes winner will be among the first to see the film at the World Premiere of Star Wars: The Rise of Skywalker,  as well as receive a pair of already sold-out Jedi Master ticket packages to Star Wars Celebration 2020! To see the new image, and for official rules and how to enter the sweepstakes, go to https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules. (General sweepstakes information can be found at the end of this release.)

“We are thrilled to be working with these world-class brands as we celebrate global Star Wars fandom and the conclusion of the epic Skywalker saga. As true fans themselves, these brands will deliver innovative and integrated programs that will delight and engage Star Wars fans everywhere,” said Asad Ayaz, President of Marketing at The Walt Disney Studios.

Lylle Breier, SVP, Global Marketing Partnerships says, “When we set out to craft our promotional campaign for Star Wars, we wanted to align with brands that were not only best-in-class, but also unparalleled Star Wars fans themselves. The truly organic fit allowed for the development of unique and inspired creative, and as a result we are very proud of the exciting and distinct campaigns that will emerge from this collaboration.”

Star Wars: The Rise of Skywalker promotional-partner campaigns:

Porsche: Porsche is excited to collaborate with Star Wars: The Rise of Skywalker. The timeless design of these iconic brands will be celebrated in a way that is sure to ignite enthusiasm among two of the most passionate fan-bases in the galaxy. The collaboration coincides with both the release of Star Wars: The Rise of Skywalker, and the U.S. launch of the all-new, fully electric Porsche Taycan, marking a seminal moment in the history of Porsche. For more information on Porsche or the Taycan visit www.porsche.com/usa or follow @Porsche on social media.

United Airlines: This fall, United Airlines is inviting guests to fly the friendly galaxy. Check out special nods to Star Wars: The Rise of Skywalker featured on board, at upcoming film inspired experiential activations and fabulous first of its kind programming for fans across the galaxy to enjoy. United Airlines will debut a special aircraft design in celebration of the conclusion of the Skywalker saga this November, taking to the skies among approximately 4,950 flights a day to 358 airports across five continents as part of the world's most comprehensive route network.

  

Bose: Bose will provide audio augmented reality experiences through the official Star Wars app, bringing fans closer to the saga than ever before. With Bose AR-enabled wearable devices, fans can unlock an all-new, 360-degree audio storytelling journey into the Star Wars universe.  Bose Noise Cancelling Headphones 700, Bose QuietComfort 35 wireless headphones II, and Bose Frames each have Bose AR capabilities built in, with motion sensors embedded inside that can detect a user’s head orientation and body movement.  The Star Wars app, enhanced with Bose AR, will use that information to deliver deeply immersive audio content. For more information visit Bose.com/AR

Samsung Mobile: Samsung Mobile celebrates the release of Star Wars: The Rise of Skywalker with a special collaboration that showcases a connected world powered by Galaxy. Samsung mobile’s vision is to be the innovator of new mobile experiences that inspires the world and shapes the future with transformative ideas and technologies. For more details, please visit https://www.samsung.com/global/galaxy/campaigns/star-wars-ix-collaboration/.

General Electric: GE Appliances will harness the Force of Innovation with its GE Profile series to help families make their homes and lives easier through meaningful advances in smart technology for the kitchen and laundry room. GE Profile is joining forces with Star Wars: The Rise of Skywalker to bring fans special film engagement opportunities with appliance retailers around the country, as well as a national advertising spot. GE Appliances is driven by the force to create “good things, for life.” Find more on the latest home solutions at geappliances.com/The-Force-of-Innovation

McDonald’s: McDonald’s is inviting families to celebrate Star Wars: The Rise of Skywalker with an out-of-this-world Happy Meal experience. Each Happy Meal will include 1 of 16 exclusive, stylized Star Warscollectible characters. Plus, there’s an exciting surprise with each toy: when opened and lit up, each one reveals one of four Star Wars hologram images with a unique connection to that character. Families in the U.S. will have the opportunity to extend the excitement with a sweepstakes opportunity with each Happy Meal!

General Mills, Inc.: Big G Cereals, Chex Mix, and Nature Valley have teamed up for Do Good in the Galaxy, an interactive campaign that benefits Feeding America. Between October 15, 2019 and May 14, 2020, scan participating packages or the character tattoo found inside Big G Cereals to unlock a special activity in the official Star Wars app. Complete the game to trigger a 10 cent donation from General Mills to Feeding America, enough to help secure one meal, up to a maximum donation of $100,000. https://www.generalmills.com/

Dannon: Danone North America, the leading maker of yogurt in the U.S., is celebrating the incredible release of Star Wars: Rise of Skywalker with families across the country.  Danimals®, the No. 1 kids brand in the dairy aisle, along with family favorites YoCrunch® and Dannon®, will be dressed up as your favorite characters from Star Wars: Rise of Skywalker. Danimals® is proud to continue fueling kids’ adventures by bringing from across the galaxy 6 amazing Star Wars Smoothie bottles to collect! YoCrunch® is bringing the magic of the light side and the dark side to families with out of this world custom Star Wars-themed toppers. Dannon® non-fat yogurt drinks will include 4 intergalactic Star Wars characters for adults to collect too! Danimals®, YoCrunch® and Dannon® Star Wars items will hit shelves nationwide November 2019 in the dairy aisle. http://danimals.com/

GENERAL SWEEPSTAKES INFORMATION:

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. Open only to legal residents of the 50 United States and District of Columbia, age 21 and older. All entry tweets must be submitted between 12:00am ET on October 1, 2019 and 11:59pm ET on October 7, 2019. Entries must be submitted via Twitter using entrant’s registered account. One entry per person per day only. ARV of the prize is $4,925. Odds of winning depend on the number of eligible entries received. All portions of this sweepstakes, including tweet content requirements and restrictions, are subject to the Official Rules located at https://www.starwars.com/the-rise-of-skywalker-sweepstakes-official-rules.  Sponsored by: Walt Disney Studios Motion Pictures, 500 S. Buena Vista Street, Burbank, CA 91521. Sweepstakes is not sponsored, endorsed or administered by Twitter.

About Lucasfilm Ltd. 

Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2019 & TM Lucasfilm Ltd. All Rights Reserved. 

About Star Wars: The Rise of Skywalker

Lucasfilm and director J.J. Abrams join forces once again to take viewers on an epic journey to a galaxy far, far away with Star Wars: The Rise of Skywalker, the riveting conclusion of the seminal Skywalker saga, where new legends will be born and the final battle for freedom is yet to come.

The film stars Carrie Fisher, Mark Hamill, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Anthony Daniels, Naomi Ackie, Domhnall Gleeson, Richard E. Grant, Lupita Nyong’o, Keri Russell, Joonas Suotamo, Kelly Marie Tran, and Billy Dee Williams.

Star Wars: The Rise of Skywalker is directed by J.J. Abrams and produced by Kathleen Kennedy, Abrams and Michelle Rejwan. Callum Greene, Tommy Gormley and Jason McGatlin serve as executive producers. Star Wars: The Rise of Skywalker was written by J.J. Abrams & Chris Terrio and opens in U.S. theaters on December 20.   

“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN

“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN, INVITING 14 BRANDS TO AN ALL-NEW ADVENTURE

Disney and Pixar’s “Toy Story 4” Opens Nationwide June 21

BURBANK, Calif. (April 30, 2019) – The toys are back on the big screen with an all-new adventure in Disney and Pixar’s “Toy Story 4,” inviting 14 brands to join the fun, including Alaska Airlines, Babybel® and The Laughing Cow®, Best Western®, Blue Diamond Almond Breeze®, Bounty®, Chrysler, Clorox, Dannon Danimals®, Go RVing, JOANN, Juicy Juice®, Kellogg’s®, McDonalds and Ziploc®. Directed by Josh Cooley (“Riley’s First Date?”), and produced by Jonas Rivera (“Inside Out,” “Up”) and Mark Nielsen (associate producer “Inside Out”), “Toy Story 4” ventures to U.S. theaters on June 21, 2019.

“These amazing brands have come up with some very exciting, imaginative campaigns to support ‘Toy Story 4,’ and we can’t wait to share them with fans this summer,” said Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios.

·         ALASKA AIRLINES will collaborate with Disney and Pixar this June to theme an aircraft to celebrate Woody and the gang’s latest adventure. This newly-themed plane featuring the film’s lead characters will delight guests traveling to the Disneyland® Resort and and to the 116 destinations that Alaska serves from the West Coast, the most of any airline. To learn about promotional activities leading up to the June 21 release of “Toy Story 4,” fans can follow @AlaskaAir on Twitter and facebook.com/alaskaairlines.

·         BABYBEL® and THE LAUGHING COW® invite “Toy Story 4” fans everywhere to experience an Adventure 4 The Whole Family! This summer’s tastiest cheese snacks offer exclusive content the whole family can enjoy together at Adventure4Family.com, in addition to in-store promotions and limited-time character packs, including the newest member of the “Toy Story 4” crew, Forky! Manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel., Babybel® and The Laughing Cow® offer a variety of playful snacks perfect to experience with the whole family. belbrandsusa.com

·         BEST WESTERN® HOTELS & RESORTS is teaming up with Disney and Pixar to celebrate “Toy Story 4” and launch an integrated campaign as part of its BW Rewards Rush® Promotion. The story starts at Today’s Best Western where Best Western Rewards® (BWR®) members can receive a $20 Best Western Travel Card®¹ after their first stay. With over 4,500 locations in nearly 100 countries and territories worldwide, Best Western has been a trusted hotel brand for family vacations for over 70 years. Wherever Life Takes You, Best Western Is There.® ¹Offer ends 9/2/19. Get a $20 Best Western Travel Card® on your first stay. Other restrictions apply. Visit bestwestern.com for complete terms and conditions. Offer valid at any Best Western branded hotel worldwide.

·         BLUE DIAMOND ALMOND BREEZE®, the number one almondmilk in the U.S., is collaborating with “Toy Story 4” to encourage memorable family moments. From May 10, 2019, to August 2, 2019, Blue Diamond Almond Breeze is running a national promotion in which consumers can receive a Fandango Movie Ticket² to see “Toy Story 4” or any other Disney movie with the purchase of three participating Blue Diamond Almond Breeze® almondmilks. Blue Diamond Growers, which markets the Almond Breeze® brand, is a 109-year-old grower-owned cooperative based in California. Visit activaterewards.com/AlmondBreeze/details for more details. ²Movie Ticket valued up to $12.00. Limits and restrictions apply. For full details, see activaterewards.com/almondbreeze/details.

·         BOUNTY paper towels come with new “Toy Story 4” prints for a limited time that the whole family will love. Bounty, the most awarded paper towel³, is part of P&G [NYSE:PG], which serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com for the latest news and information about P&G and its brands. ³Based on online media awards for past 5 years.

·         CHRYSLER BRAND is getting the party started with a new television commercial that spotlights the Chrysler Pacifica and includes the characters from “Toy Story 4.” The Chrysler Pacifica is the most innovative minivan in its class with exclusive-to-the-segment features such as hands-free power sliding doors, Stow 'n Go seating and Uconnect Theater with two 10-inch touchscreens. As America’s first hybrid minivan, the Pacifica Hybrid delivers all-electric range of 32 miles and a total driving range of 520 miles, providing a no-compromise vehicle when it comes to efficiency and comfort. Whether you’re going on a road trip or having a dance party in your driveway, the Chrysler Pacifica has enough room for all friends, both old and new.  

·         THE CLOROX BRAND, in collaboration with “Toy Story 4,” is launching a new marketing campaign in late May. VisitDisney.com/FamilyVacation for more information, or check out @Clorox on Facebook. The Clorox brand is part of a broad portfolio of trusted, recognized consumer and professional products from The Clorox Company (NYSE: CLX), a leading multinational manufacturer and marketer with approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. To learn more, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo. CLX-B

·         DANIMALS® is the No. 1 kids brand in the dairy aisle, offering delicious smoothies and yogurts that kids love and parents can feel good about, and they’re teaming up with Disney and Pixar to bring the excitement of “Toy Story 4” to kids across the country. Danimals® Smoothies and Danimals® Squeezeables® dressed up as favorite characters from “Toy Story 4” will hit shelves nationwide in the dairy aisle at the end of May 2019. Celebrating the famous themes of friendship and adventure, Danimals® and “Toy Story 4” gives kids an exciting reason to share their love of smoothies and yogurt with Danimals® and “Toy Story 4” creative and additional footage online and on TV channels across the country in May.

·         GO RVING is teaming up with Disney and Pixar in celebration of “Toy Story 4” to launch an integrated marketing campaign to inspire RV travel that takes family and friends on unforgettable adventures – just like Bonnie’s family and the “Toy Story 4” friends. RV road trip adventures are as much about forming unbreakable bonds as the travel itself. Now in its 22^nd year, Go RVing challenges Americans to ‘find their away’ and pursue their passions more frequently when they travel by RV. Formed by the RV manufacturers, dealers and campgrounds to educate consumers about the benefits of RV travel and camping, Go RVing shares its messages of self-exploration through travel to today’s hurried families and adventure-seekers. Road warriors can get their own RV adventure started by visiting GoRVing.com.

·         JOANN Stores is celebrating “Toy Story 4” with hands-on events and a variety of licensed “Toy Story 4” craft kits and character fabrics in stores nationwide. For more than 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. With more than 865 stores across the nation, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion. For collaboration and event details, store locations, project ideas, and a full product offering, visit joann.com.

·         JUICY JUICE® is excited to get parents and kids ready for the ultimate summer adventure—“Toy Story 4”—with a special on-pack takeover and playful promotion that kicks off May 1. Visit juicyjuicegame.com for more details. Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice® is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit HarvestHill.com. 

·         KELLOGG’S® is celebrating the release of “Toy Story 4” with an exciting in-pack premium only available on specially-marked boxes at Walmart. For a limited-time, select Kellogg’s cereals include a free window decal featuring classic and soon-to-be favorite toys from the upcoming film. Round up all five collectable character decals starting May 10, 2019.

·         MCDONALD’S teams up with Disney and Pixar starting June 11 to bring the “Toy Story 4” movie release experience to life at participating McDonald’s restaurants. Ten Happy Meal toys will be available for families and children to collect and build their own magical carnival. In addition to the toy, each Happy Meal toy bag carries a ticket that can be scanned in the McDonald’s App (or entered at www.MagicAtMcD.com) for exciting opportunities and exclusive content. The fun goes beyond the restaurant, leveraging the magic of AI technology in the Snapchat App to step customers through a Happy Meal box and into the world of “Toy Story 4.” By entering this digital portal, users will find themselves in the animated world of the carnival similar to that featured in the movie. Each screen tap within the app further immerses users in the experience.

·         ZIPLOC® brand is inspiring families to discover new ways to adventure. In celebration of “Toy Story 4,” Ziploc is creating reusable sandwich and snack bags featuring “Toy Story 4” designs to give playtime and snack time an extra dose of adventurous fun. To learn more about reusable Ziploc® brand products and how to recycle them, visit ziploc.com and follow us on Facebook.