Alaska Airlines Gets Animated with Themed Aircraft Featuring Artwork from Disney and Pixar’s “Toy Story 4”

SEATTLE— Ahead of the highly anticipated release of Disney and Pixar’s “Toy Story 4” on June 21, Alaska Airlines unveiled a special-edition aircraft today. The “Toy Story 4”-themed aircraft, Alaska’s second livery to feature Pixar’s characters, is decked out with toys from the “Toy Story 4” world. The aircraft was revealed to a crowd of surprised guests at Seattle-Tacoma International Airport by Alaska’s own Chief Football Officer Russell Wilson.

“Guests of all ages will be eager to toy with an adventure after hearing the buzz around our new ‘Toy Story 4’ livery,” said Natalie Bowman, Alaska Airlines’ managing director of brand marketing and advertising. “Many of us have grown up following the iconic characters, and we’re happy to take the toys to new heights, sharing the playful, heartwarming imagery with travelers across our coast-to-coast network––and beyond.”

Woody, Buzz Lightyear and Bo Peep span the fuselage while new toy Forky appears on the winglet, sparking smiles on guests peering out the windows of the aircraft. Guests boarding the “Toy Story 4” aircraft will also see a logo.

“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN

“TOY STORY 4” KICKS OFF PHENOMENAL PROMOTIONS CAMPAIGN, INVITING 14 BRANDS TO AN ALL-NEW ADVENTURE

Disney and Pixar’s “Toy Story 4” Opens Nationwide June 21

BURBANK, Calif. (April 30, 2019) – The toys are back on the big screen with an all-new adventure in Disney and Pixar’s “Toy Story 4,” inviting 14 brands to join the fun, including Alaska Airlines, Babybel® and The Laughing Cow®, Best Western®, Blue Diamond Almond Breeze®, Bounty®, Chrysler, Clorox, Dannon Danimals®, Go RVing, JOANN, Juicy Juice®, Kellogg’s®, McDonalds and Ziploc®. Directed by Josh Cooley (“Riley’s First Date?”), and produced by Jonas Rivera (“Inside Out,” “Up”) and Mark Nielsen (associate producer “Inside Out”), “Toy Story 4” ventures to U.S. theaters on June 21, 2019.

“These amazing brands have come up with some very exciting, imaginative campaigns to support ‘Toy Story 4,’ and we can’t wait to share them with fans this summer,” said Lylle Breier, senior vice president, global marketing partnerships for The Walt Disney Studios.

·         ALASKA AIRLINES will collaborate with Disney and Pixar this June to theme an aircraft to celebrate Woody and the gang’s latest adventure. This newly-themed plane featuring the film’s lead characters will delight guests traveling to the Disneyland® Resort and and to the 116 destinations that Alaska serves from the West Coast, the most of any airline. To learn about promotional activities leading up to the June 21 release of “Toy Story 4,” fans can follow @AlaskaAir on Twitter and facebook.com/alaskaairlines.

·         BABYBEL® and THE LAUGHING COW® invite “Toy Story 4” fans everywhere to experience an Adventure 4 The Whole Family! This summer’s tastiest cheese snacks offer exclusive content the whole family can enjoy together at Adventure4Family.com, in addition to in-store promotions and limited-time character packs, including the newest member of the “Toy Story 4” crew, Forky! Manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel., Babybel® and The Laughing Cow® offer a variety of playful snacks perfect to experience with the whole family. belbrandsusa.com

·         BEST WESTERN® HOTELS & RESORTS is teaming up with Disney and Pixar to celebrate “Toy Story 4” and launch an integrated campaign as part of its BW Rewards Rush® Promotion. The story starts at Today’s Best Western where Best Western Rewards® (BWR®) members can receive a $20 Best Western Travel Card®¹ after their first stay. With over 4,500 locations in nearly 100 countries and territories worldwide, Best Western has been a trusted hotel brand for family vacations for over 70 years. Wherever Life Takes You, Best Western Is There.® ¹Offer ends 9/2/19. Get a $20 Best Western Travel Card® on your first stay. Other restrictions apply. Visit bestwestern.com for complete terms and conditions. Offer valid at any Best Western branded hotel worldwide.

·         BLUE DIAMOND ALMOND BREEZE®, the number one almondmilk in the U.S., is collaborating with “Toy Story 4” to encourage memorable family moments. From May 10, 2019, to August 2, 2019, Blue Diamond Almond Breeze is running a national promotion in which consumers can receive a Fandango Movie Ticket² to see “Toy Story 4” or any other Disney movie with the purchase of three participating Blue Diamond Almond Breeze® almondmilks. Blue Diamond Growers, which markets the Almond Breeze® brand, is a 109-year-old grower-owned cooperative based in California. Visit activaterewards.com/AlmondBreeze/details for more details. ²Movie Ticket valued up to $12.00. Limits and restrictions apply. For full details, see activaterewards.com/almondbreeze/details.

·         BOUNTY paper towels come with new “Toy Story 4” prints for a limited time that the whole family will love. Bounty, the most awarded paper towel³, is part of P&G [NYSE:PG], which serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit pg.com for the latest news and information about P&G and its brands. ³Based on online media awards for past 5 years.

·         CHRYSLER BRAND is getting the party started with a new television commercial that spotlights the Chrysler Pacifica and includes the characters from “Toy Story 4.” The Chrysler Pacifica is the most innovative minivan in its class with exclusive-to-the-segment features such as hands-free power sliding doors, Stow 'n Go seating and Uconnect Theater with two 10-inch touchscreens. As America’s first hybrid minivan, the Pacifica Hybrid delivers all-electric range of 32 miles and a total driving range of 520 miles, providing a no-compromise vehicle when it comes to efficiency and comfort. Whether you’re going on a road trip or having a dance party in your driveway, the Chrysler Pacifica has enough room for all friends, both old and new.  

·         THE CLOROX BRAND, in collaboration with “Toy Story 4,” is launching a new marketing campaign in late May. VisitDisney.com/FamilyVacation for more information, or check out @Clorox on Facebook. The Clorox brand is part of a broad portfolio of trusted, recognized consumer and professional products from The Clorox Company (NYSE: CLX), a leading multinational manufacturer and marketer with approximately 8,700 employees worldwide and fiscal year 2018 sales of $6.1 billion. To learn more, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo. CLX-B

·         DANIMALS® is the No. 1 kids brand in the dairy aisle, offering delicious smoothies and yogurts that kids love and parents can feel good about, and they’re teaming up with Disney and Pixar to bring the excitement of “Toy Story 4” to kids across the country. Danimals® Smoothies and Danimals® Squeezeables® dressed up as favorite characters from “Toy Story 4” will hit shelves nationwide in the dairy aisle at the end of May 2019. Celebrating the famous themes of friendship and adventure, Danimals® and “Toy Story 4” gives kids an exciting reason to share their love of smoothies and yogurt with Danimals® and “Toy Story 4” creative and additional footage online and on TV channels across the country in May.

·         GO RVING is teaming up with Disney and Pixar in celebration of “Toy Story 4” to launch an integrated marketing campaign to inspire RV travel that takes family and friends on unforgettable adventures – just like Bonnie’s family and the “Toy Story 4” friends. RV road trip adventures are as much about forming unbreakable bonds as the travel itself. Now in its 22^nd year, Go RVing challenges Americans to ‘find their away’ and pursue their passions more frequently when they travel by RV. Formed by the RV manufacturers, dealers and campgrounds to educate consumers about the benefits of RV travel and camping, Go RVing shares its messages of self-exploration through travel to today’s hurried families and adventure-seekers. Road warriors can get their own RV adventure started by visiting GoRVing.com.

·         JOANN Stores is celebrating “Toy Story 4” with hands-on events and a variety of licensed “Toy Story 4” craft kits and character fabrics in stores nationwide. For more than 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. With more than 865 stores across the nation, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion. For collaboration and event details, store locations, project ideas, and a full product offering, visit joann.com.

·         JUICY JUICE® is excited to get parents and kids ready for the ultimate summer adventure—“Toy Story 4”—with a special on-pack takeover and playful promotion that kicks off May 1. Visit juicyjuicegame.com for more details. Part of Connecticut-based Harvest Hill Beverage Company, Juicy Juice® is the leading 100 percent kids’ juice brand in the U.S. Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels. For complete nutrition facts, recipe and activity ideas, and other helpful information, visit JuicyJuice.com. For more information on Harvest Hill, please visit HarvestHill.com. 

·         KELLOGG’S® is celebrating the release of “Toy Story 4” with an exciting in-pack premium only available on specially-marked boxes at Walmart. For a limited-time, select Kellogg’s cereals include a free window decal featuring classic and soon-to-be favorite toys from the upcoming film. Round up all five collectable character decals starting May 10, 2019.

·         MCDONALD’S teams up with Disney and Pixar starting June 11 to bring the “Toy Story 4” movie release experience to life at participating McDonald’s restaurants. Ten Happy Meal toys will be available for families and children to collect and build their own magical carnival. In addition to the toy, each Happy Meal toy bag carries a ticket that can be scanned in the McDonald’s App (or entered at www.MagicAtMcD.com) for exciting opportunities and exclusive content. The fun goes beyond the restaurant, leveraging the magic of AI technology in the Snapchat App to step customers through a Happy Meal box and into the world of “Toy Story 4.” By entering this digital portal, users will find themselves in the animated world of the carnival similar to that featured in the movie. Each screen tap within the app further immerses users in the experience.

·         ZIPLOC® brand is inspiring families to discover new ways to adventure. In celebration of “Toy Story 4,” Ziploc is creating reusable sandwich and snack bags featuring “Toy Story 4” designs to give playtime and snack time an extra dose of adventurous fun. To learn more about reusable Ziploc® brand products and how to recycle them, visit ziploc.com and follow us on Facebook.

Alaska Airlines gets ‘animated’ with newly themed plane featuring artwork from Disney•Pixar’s INCREDIBLES 2

Ahead of the highly-anticipated release of Disney•Pixar’s Incredibles 2 on June 15, Alaska Airlines unveiled a special-edition plane today, featuring moviegoers’ favorite family of “Supers.” The Incredibles 2-themed plane, Alaska’s first Disney•Pixar film livery, was unveiled to a crowd of more than 2,000 cheering students during Aviation Day at the airlines’ Seattle hangar. The Incredibles 2-themed plane, tail number N519AS, begins flying throughout Alaska’s route network Sunday.

SEATTLE — Ahead of the highly-anticipated release of Disney•Pixar’s Incredibles 2 on June 15, Alaska Airlines unveiled a special-edition plane today, featuring moviegoers’ favorite family of “Supers.” The Incredibles 2-themed plane, Alaska’s first Disney•Pixar film livery, was unveiled to a crowd of more than 2,000 cheering students during Aviation Day at the airlines’ Seattle hangar.

Watch the Incredibles 2-themed plane come to life at http://bit.ly/2juU1TU.

“This plane will delight guests of all ages from San Francisco to New York and beyond,” said Natalie Bowman, Alaska Airlines’ managing director of brand marketing and advertising. “Like all of us at Alaska Airlines, many of our guests have anxiously awaited Incredibles 2. We’re honored to take this incredible family to new heights and share the imagery with travelers across our expansive route network.”

Decked out in their Incredible super suits, the Parr family—Bob, Helen, Violet, Dash and baby Jack-Jack—spans the fuselage. Guests boarding the Incredibles 2plane will see a logo when they board. An image of the raccoon from the film, Jack-Jack’s nemesis, will delight guests seated over the wings.

“These characters are among the most celebrated characters in the Pixar family,” said Incredibles 2 producers Nicole Grindle and John Walker. “After waiting 14 years to see them on the big screen again, fans will love seeing them on their Alaska Airlines plane, too.”

The unique design is a collaboration between Disney•Pixar and Alaska Airlines. The Incredibles 2-themed 737-800, tail number N519AS, begins flying throughout Alaska’s route network Sunday. With a cruising speed of 530 mph and sporting larger-than-life images of the “Supers,” the plane will visit fans throughout the country via transcontinental routes and flights to Hawaii.

Disney fans can follow @AlaskaAir on Twitter and facebook.com/alaskaairlines to learn about promotional activities leading up to the June 15 release of Incredibles 2.

Alaska's Disneyland Resort-themed planes include the "Spirit of Disneyland II," launched in 2009; and the “Adventure of Disneyland Resort” Cars Land at Disney California Adventure plane, which made its debut in 2013.

About Incredibles 2

In “Incredibles 2,” Helen (voice of Holly Hunter) is called on to lead a campaign to bring Supers back, while Bob (voice of Craig T. Nelson) navigates the day-to-day heroics of “normal” life at home with Violet (voice of Sarah Vowell), Dash (voice of Huck Milner) and baby Jack-Jack—whose super powers are about to be discovered. Their mission is derailed, however, when a new villain emerges with a brilliant and dangerous plot that threatens everything. But the Parrs don’t shy away from a challenge, especially with Frozone (voice of Samuel L. Jackson) by their side. That’s what makes this family so Incredible.

Written and directed by Brad Bird (“Iron Giant,” “The Incredibles,” “Ratatouille”) and produced by John Walker (“The Incredibles,” “Tomorrowland”) and Nicole Grindle (“Sanjay’s Super Team” short, “Toy Story 3” associate producer), Disney•Pixar’s “Incredibles 2” busts into theaters on June 15, 2018.

About Alaska Airlines

Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Learn about Alaska’s award-winning service at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).