STARS OF ROGUE ONE ALONG WITH TALENT ACROSS MUSIC, FILM, FASHION AND SPORTS TEAM UP TO BE A #FORCEFORCHANGE
Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany Snow Support UNICEF KID POWER Through Unique T-shirt Collection
‘Force 4 Fashion’ Line to be Sold Exclusively at Target from November 27
Glendale, Calif. (November 22, 2016) – As fans count down to the premiere of Rogue One: A Star Wars Story, Disney, Target and Star Wars: Force for Change are launching a new fashion-meets-fundraising initiative inspired by the themes of rebellion from the new movie. Ten influential names across film, music, fashion and sports have come together to support UNICEF Kid Power by creating a line of “Force 4 Fashion” T-shirts available exclusively in the U.S. at Target beginning November 27.
Rogue One: A Star Wars Story will introduce fans to a group of rebels who choose to do extraordinary things, and in doing so, become part of something greater than themselves. Each of the T-shirt designs celebrates this theme using a powerful slogan to represent the importance of standing up for what you believe in.
Five dollars from the sale of each shirt will be donated to the U.S. Fund for UNICEF in support of UNICEF Kid Power. Through this unique initiative, kids can complete physical activities and interactive challenges to earn points—which ultimately are used to provide life-saving packets of food for severely malnourished children around the world. The more kids move, the more points they earn, the more kids they help.
“This campaign is about raising funds and awareness for UNICEF Kid Power’s mission to improve the lives of children everywhere,” said Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media. “Everyone connected to this initiative has been a Force for Change in different ways, and we hope their stories will inspire others to get involved.”
