McDonald's Twitter Campaign Totally Backfires

 by Paula Forbes
 http://eater.com/archives/2012/01/24/mcdonalds-twitter-campaign-totally-backfires.php

Oops: McDonald's tried to launch a Twitter hashtag campaign last week to get people to share some touchy-feely nostalgic stories about the fast food chain, and it kind of blew up in their faces. The company only promoted the hashtag #McDStories for two hours, during which Twitter users told stories of finding gross things in their food, unclean restaurants, and bad experiences working for the chain. (And they're still at it. Twitter will not be controlled! Or something.) Another McDonald's hashtag campaign, #meetthefarmers, had better results for the company and was not pulled.
McDonald's social media director Rick Wion says of the incident, "We're learning from our experiences." Don't sweat it: McDonald's has room to make a few mistakes. The company just announced that profits rose 11% in the fourth quarter of 2011, which is a whole lot of money. They can handle a Twitter faux pas or two.

What's on a $50 pizza from Domino's?

Domino's Japan is offering a luxury $50 four-in-one pizza called the Quattro Prestige. What's that? Glad you asked.

The Quattro Prestige features four segments of different toppings on the same pizza. Except the Prestige is super luxe, so instead of pepperoni, it has the following toppings:

· Snow Crab & Shrimp Gratin: A flavorsome gratin featuring tasty snow crab and the plump texture of shrimp. The luxuriously rich and aromatic white sauce is finished with truffles.
· Mangalitsa Pork with Bordeaux Sauce: Rich red meat, and fat that melts even in low heat… Soft, beefy Mangalitsa pork is infused with the rich flavor of bourdeaux sauce.
· Fresh Mozzarella & Beef Stew: Our beef stew with chunks of beef is topped with mozzarella, giving the stew a deep, rich flavor as if finished with a dash of cream.

How very fancy. Except the fourth flavor is Margherita, which is not really that fancy. Anyway, a large costs ¥3,900, or just over fifty bucks. To try one you have to hurry, it is only available through the end of January.

Source:  Monday, January 9, 2012, by Paula Forbes
http://eater.com/archives/2012/01/09/the-quattro-prestige-a-50-pizza-from-dominos-japan.php