Sunday, April 28, 2013

Marvel's IRON MAN 3 Takes in Record Breaking $195.3M at International Box Office!


This weekend Marvel’s IRON MAN 3 began its record-breaking rollout in 42 international territories representing 79% of the international marketplace. The film has taken in an estimated $195.3M, surpassing the $185.1M international opening weekend take of Marvel's The Avengers. The film opens in the U.S. on May 3rd.   

Note: Significant territories not opening this weekend are: Russia, China and Germany. 
International Highlights
  • Biggest opening weekend ever in: Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, PhilippinesMalaysia and Singapore
  • Biggest opening day ever in: Taiwan, Philippines, Singapore, Vietnam and Malaysia
  • Biggest Marvel opening weekend in: Australia, Sweden, Norway, Denmark, Netherlands, Finland, Hungary, Romania, New Zealand, Argentina, Hong Kong, Indonesia, Vietnam, Taiwan, Philippines and Malaysia
  • #1 film in every market and is the biggest opening weekend  of all time in Asia Pacific and Latin America

Performance to date – key territories




UK

$21.5M

Korea

$19.2M

Australia

$18.4M

Mexico

$16.1M

France

$14.7M

Brazil

$12.3M

Italy

$11.2M

Taiwan

$8.4M

Philippines

$7.4M

Japan

$5.4M

India

$5.2M

Spain

$5.0M

HK

$4.9M

Malaysia

$4.6M

Indonesia

$4.5M

Other

$36.5M

Total

$195.3M


Additional details by key territory:
Australia          Biggest Disney and Marvel opening of all time
Brazil               2nd biggest opening weekend of all time
Mexico             3rd biggest opening weekend of all time
France             2nd biggest Marvel opening behind (Spider Man 3)
Italy                 
Biggest April opening in industry history                  
UK                   2nd biggest Marvel opening of all time behind The Avengers
India                 2nd biggest all time opening, 44% above The Avengers
Japan              3rd biggest Marvel opening day

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