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Tuesday, June 26, 2012

Buena Vista Street History: Oswald's Gas Station, 2600 Buena Vista St.


Origins of name: The gas station is named for Oswald the Lucky Rabbit, who starred in 26 silent cartoons produced by Disney in 1927 and 1928. The rights to the character belonged to the cartoon's distributor, Universal Pictures. Following a contract dispute, Disney walked away from the Oswald series and went on to create Mickey Mouse. In 2006, Disney secured the rights to Oswald.

Fictional back story: "Where can you get all of the necessities of the road?" an ad for Oswald's asks. "Stop on by Oswald's Filling Station!" Oswald's is billed as a one-stop shop for everything you might need for a road trip. To entice customers, Oswald's is running a "Fill'er Up Special" – "Mention this ad and get 5 cents off your next tank of gas!"

Street address: The "00" in the address number represents the start of a new block and does not have a hidden meaning.

What it really sells: Travel mugs, sunscreens, hats, etc.

28 comments:

  1. Interesting post.
    Cyclone Oswald just hit Queensland over the Australia Day (26th Jan) Weekend and I was amazed to see there were 26 Oswald cartoons produced and that this Oswald garage is located at 2600,and that Disney bought the rights to Oswald in 2006.
    There seems to be something about the number 26 and the name Oswald.

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