California Tortilla: Pop-Tarts Day!

*Please note all California Tortilla locations are on the East Coast*

Believe it or not, on Tuesday, October 11th we’re celebrating our 17th annual Pop–Tarts Day. It’s my absolute favorite promotion that we do and we’ll be giving away 20,000 fabulously delicious Pop–Tarts (TM) pouches for free that day–19,996 more than we gave away on our first Pop–Tarts Day.*
But that’s not all! Once again we’ve upped the Pop–Tarts Day ante. One customer from each of California Tortilla’s 35 locations could find a golden sticker hidden on his or her Pop–Tarts pouch. The golden ticket will entitle the aforementioned lucky customer to one burrito per week for 52 weeks! But, if you find it and you’re not really excited about it, we’re going to take it back. We have the technology.

No Purchase Necessary. Customers may pick up a Pop‐Tarts® pouch on Tuesday, October 11th ONLY during normal business hours at all California Tortilla locations. Pop‐Tarts are while supplies last. There will be one Pop‐Tarts pouch per store with a Golden Sticker affixed to the exterior for a total of 35 winners. Winners must mail Golden Sticker to California Tortilla HQ, 20 Courthouse Square, Rockville, MD 20850 by November 12, 2011. California Tortilla will not be held responsible for lost Golden Stickers. Free Burrito Prize equals 1 Free Regular Burrito per week for 52 weeks. Free Burrito Prize will be loaded on a Burrito Elito Loyalty Card. Cards will be mailed the week of November 28th, 2011. The first free burrito will available for use Sunday December 4, 2011 and will be valid until the following Saturday at 11:59PM.
Each subsequent Burrito will be valid from 12:00AM on Sunday through the following Saturday at 11:59PM. The final Burrito will expire on December 3,2012. Approximate value of prize $338. Total value of all prizes = $11,830
Open to legal residents of the fifty (50)United States and District of Columbia who are 13 years of age or older. Void where prohibited. Odds of winning: 35: 20000 Sponsor – California Tortilla 20 Courthouse Square, #206 Rockville, MD 20850